Ed Couchman, Head of Sales, UK & Northern Europe, at Spotify, tells us why we’re going through an audio revolution and what this means for digital marketing and creative effectiveness. Find out how Spotify are bringing digital advertising sophistication to audio in the latest podcast episode.
Read MoreOn the latest podcast episode, Tatyana Jones, Director, Consumer Marketing, at Bausch + Lomb, discusses the virtues of a simple, pared down approach to CPG marketing. For Tatyana, doing the common, uncommonly well is a shiny new object in a world full of marketing noise and innovation (that may not serve your consumer). Listen to her advice about how to follow the simple approach.
Read MoreHear from Accenture’s Marketing Director, Jen Tanner, about why a strong marketing strategy brief should be the backbone of B2B advertising and marketing. Jen also shares her views on the importance of leading by collaborating, her top marketing tip, and more.
Read MoreJeric Griffin, Performance Marketing Manager at Mars Petcare, explains how automation doesn’t work without human curation for effective marketing. Hear how Mars works with Automated Creative to optimise on top of automation, why the future needs both AI and human intervention, and learn Jeric’s top marketing tips.
Read MoreEpsilon’s Performance Marketing Manager, Svetla Pavlova, shares top tips for students and marketers looking to improve their creative effectiveness. Her shiny new object is fostering creative thinking - find out how this can benefit businesses and how to implement it.
Read MoreKristin Sinclair, Performance Marketing Manager at TÜV SÜD, shares her journey from graphic design to digital marketing, emphasising the importance of understanding customer needs and leveraging AI in B2B marketing. She warns against overly aggressive customer acquisition, highlighting the importance of trust-building in successful marketing strategies.
Read MoreHow does simple advertising get as effective as possible? By using the right context, according to our latest podcast guest, Paul Wright, Head of Uber Advertising, UK and Ireland. He shares his formula for effective creative output and gives us top marketing tips.
Read MoreWe are only just beginning to learn about how AI can help us take data-driven marketing decisions, according to Amit Thard, Director of Omnichannel Strategy at GE Healthcare. On his return to the podcast, Amit shares how he already uses AI to boost his data analysis, what the future holds, and how he advises students to enter the marketing industry.
Read MoreNina Ntatidou, Global Lead Management at PayPal, unravels the secrets behind her successful transition from economics to marketing in our latest podcast episode. Explore the importance of diverse backgrounds and skillsets in the industry and gain expert advice on acquiring experience and expanding your marketing knowledge. Nina’s shiny new object is ethical marketing - find out why.
Read MoreDiversity and inclusion aren’t just for one month - Azeem Ahmad, Digital Marketing Lead at ASSA ABLOY Group, picks up from last week’s podcast to take a deep dive into how companies need to overhaul their approach to D&I in this episode. Find out why brands are leaving money on the table by not catering to underrepresented groups and why they’re missing out on truly diverse and engaged teams.
Read MoreWhy should brands invest in conscious hiring and diversity initiatives as their budgets are being squeezed? Thiago Gomes, Product Marketing Lead - EMEA at Meta, tells us why diversity is good for business and it’s his shiny new object. Listen to his top tips in the latest podcast episode.
Read MoreStep into the world of AI and machine learning in product marketing with this week's podcast guest, Eka Vankova. Experian’s Product Marketing & Proposition Lead talks about how machine learning can revolutionise customer segmentation and personalisation for marketers. Discover which companies are already leading the way in this area and get Eka’s predictions for the future of marketing.
Read MoreWhen brands embrace creator commerce, they can begin to reach more targeted and more engaged audiences that are already passionate about their products or services. This is why Lucrèce Sicat, Head of Creator Marketing, Europe, at Amazon, has chosen it as her Shiny New Object. Find out how to get started with creator commerce on this latest episode.
Read MoreHow does a marketer that loves data-driven decision making use ChatGPT as her own personal assistant? Will AI take over all writing jobs and how can marketers actually use it for good? Madlen Nicolaus, former VP Marketing EMEA at SAP Concur, explains why ChatGPT is her Shiny New Object and gives her top tips for marketing success.
Read MoreStephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses how platforms like Substack are changing the game in digital marketing. The rise of personal marketing, fueled by free expression and the ability to create content in various media, offers unique opportunities for individuals and brands alike. Stephanie shares her experience building her Substack presence and offers valuable marketing tips in this latest episode.
Read MoreOn this week’s podcast, we discuss the importance of sustainability marketing with Catriona Walkerden, VP, Global Marketing, at Logicalis. Find out what opportunities sustainability opens for advertisers, how to tell your brand story well, and more marketing tips.
Read MoreHow can marketers juggle the chaos of today’s environment and succeed at creating great content that is also profitable? John Solomon, CMO of Therabody, shares what’s on the mind of a CMO today, as well as what he’s doing to tackle it all with a three-point plan, in the latest podcast episode.
Read MoreMarketers can play an important role in creating value for businesses if they think about joining the dots and finding metrics and relevant actions they can take to move the needle in the right direction. This is what Kauveri Khullaar, Vice President Consumer Marketing at Mastercard Asia Pacific, is teaching us with the example of her shiny new object - gaming.
Read MoreHow does working in a pub teach you about better consumer targeting? And what does the movie Moneyball have to do with navigating tight marketing budgets and succeeding in your social media strategy? Find out from OPPO’s Head of Digital Marketing, Europe, JJ Foan - our latest podcast guest.
Read MorePride washing is the topic of our latest podcast with Google’s Daniel Peach. Find out which brands manage to create natural and intuitive advertising that makes the queer community feel included, who gets it wrong, and what needs to be done for long term improvements in this space.
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