Automated Creative - AI driven ads for social and display
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Advertisers Watching AdsPodcastBlogNewsletter
Automated Creative - AI driven ads for social and display
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Our blog covers the future of marketing, creativity and technology. Topics include Artificial Intelligence, advertising performance, data driven advertising, automation, innovation, social media, display, paid advertising, marketing effectiveness and podcasts.

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Marketing Inspiration #21 - Fit chicks, keeping it simple, and harnessing AI as your PA
Marketing Inspiration #21 - Fit chicks, keeping it simple, and harnessing AI as your PA

Top marketing tips from the leaders of the advertising world, plus insights into new and thought-provoking ads. Find out some AC news and a snippet from our book on how to make it in marketing, too.

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Automated CreativeMay 19, 2023
Marketing Inspiration #20 - The business of marketing, time travel, and tricking your children
Marketing Inspiration #20 - The business of marketing, time travel, and tricking your children

Marketing inspiration gathered from the past month’s Shiny New Object podcast and Advertisers Watching Ads, as well as some top news from AC.

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Automated CreativeApril 26, 2023
The marketing world’s best and brightest give YOU a special insight into what it takes to succeed in the industry
The marketing world’s best and brightest give YOU a special insight into what it takes to succeed in the industry

We’ve put together advice from 45 leaders in the marketing world, to show you how to make it in the industry today. From career development to personal work/life balance and beyond, these are tips you don’t want to miss!

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Automated CreativeJanuary 17, 2023
Rexona/Unilever wins the Advertisers Watching Ads ‘Ad of the Year’ award
Rexona/Unilever wins the Advertisers Watching Ads ‘Ad of the Year’ award

Unilever and Rexona win the best ad of the year from all the episodes of Advertisers Watching Ads in 2022. How did we pick the winner? Who were the runners-up? Find out everything!

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Automated CreativeDecember 23, 2022
PensionBee declared love to Automated Creative - Here's why
PensionBee declared love to Automated Creative - Here's why

Performance Marketing World talk about how Automated Creative helped drive down CPA and boost ad performance for PesionBee.

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Automated CreativeNovember 28, 2022
Working with Nivea to optimise Cost per Quality Visit: A deep dive at MADFest 2022
Working with Nivea to optimise Cost per Quality Visit: A deep dive at MADFest 2022

At MADFest, Adam Wright, Head of Digital for Beiersdorf, shared how Nivea achieved a massive reduction in Cost per Quality Visit and gathered information to define the DNA of a top performer through social marketing ran by Automated Creative. Here’s a summary.

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Automated CreativeAugust 5, 2022
Working with Brandwatch to get insights that drive results for Reckitt and Durex
Working with Brandwatch to get insights that drive results for Reckitt and Durex

We love working with Brandwatch to pull data that enables us to deliver digital marketing results for our clients. Here’s how we partnered up to deliver a brilliant campaign for Durex in the Philippines.

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Automated CreativeJuly 29, 2022
From NFTs to work/life balance and how Automated Creative help brands stop guessing and start growing: Tom Ollerton appears as a guest on Performance Marketing World’s Attention Seekers podcast
From NFTs to work/life balance and how Automated Creative help brands stop guessing and start growing: Tom Ollerton appears as a guest on Performance Marketing World’s Attention Seekers podcast

Tom Ollerton was recently a guest on Performance Marketing Week’s Attention Seekers podcast. Find out what he talked about!

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Automated CreativeJuly 15, 2022
Automated Creative deliver big results for Mondelēz and Tang on Facebook and Instagram
Automated Creative deliver big results for Mondelēz and Tang on Facebook and Instagram

Our marketing campaigns on Facebook and Instagram for Tang have worked so well, even Meta is writing about them.

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Automated CreativeJune 30, 2022
Machine learning helps bring together creativity and performance, Amy Wright tells Communicate Magazine
Machine learning helps bring together creativity and performance, Amy Wright tells Communicate Magazine

Amy Wright recently shared with Communicate Magazine how Automated Creative’s approach combines creativity and performance to make ads more effective and more loved. Here’s what we’ve learned from her article.

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Automated CreativeApril 22, 2022
The best ads of 2022 so far, as voted by top marketing experts
The best ads of 2022 so far, as voted by top marketing experts

So far in 2022, emotional ads that strike a chord with the audience have taken the top spots with our guests on Advertisers Watching Ads. Find out which ads have been most liked in the first 3 months of the year!

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Automated CreativeMarch 31, 2022
Using automation and AI as part of affiliate marketing strategies: What we learned from the AffiliateINSIDER Amplify Summit
Using automation and AI as part of affiliate marketing strategies: What we learned from the AffiliateINSIDER Amplify Summit

During the AffiliateINSIDER Amplify Summit in January 2022, Automated Creative’s Tom Ollerton took part in an Expert Panel about automation and AI, and their role in amplifying marketing strategies. Read a quick summary about the debate.

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Automated CreativeMarch 24, 2022
How Automated Creative works with Brandwatch to get the insights needed for data-driven decision making for brands like KFC
How Automated Creative works with Brandwatch to get the insights needed for data-driven decision making for brands like KFC

We love working with Brandwatch to gather social listening data that enables us to deliver digital marketing results for our clients. Here’s how we partnered up to lead marketing performance for KFC.

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Automated CreativeFebruary 4, 2022
Purpose-driven marketing wins the votes of brand leaders in Advertisers Watching Ads’ 2021 League Table
Purpose-driven marketing wins the votes of brand leaders in Advertisers Watching Ads’ 2021 League Table

What was the best ad voted by our guests on Advertisers Watching Ads in 2021? Find out and see how each ad of the year was scored.

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Automated CreativeDecember 20, 2021
Harnessing the true power of data to unleash marketing magic: Automated Creative’s guest article for WARC
Harnessing the true power of data to unleash marketing magic: Automated Creative’s guest article for WARC

Automated Creative’s Amy Wright writes about how to harness the power of data to drive marketing strategy, for WARC.

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Automated CreativeDecember 10, 2021
Using AI To Improve Advertising Performance And Uncover Insight: AC guest appearance on the Creative Agency Account Manager podcast
Using AI To Improve Advertising Performance And Uncover Insight: AC guest appearance on the Creative Agency Account Manager podcast

Tom was recently a guest on the Creative Agency Account Manager Podcast, hosted by Jenny Plant. Here’s a short summary and a link to the full episode.

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Automated CreativeDecember 3, 2021
Digital Impact Awards: 5 Awards For Automated Creative’s Work With KFC, Jim Beam Peach and Durex
Digital Impact Awards: 5 Awards For Automated Creative’s Work With KFC, Jim Beam Peach and Durex

We’ve won 5 awards at the Digital Impact Awards! Find out how our work with KFC, Jim Beam Peach and Durex PH was recognised.

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Automated CreativeNovember 30, 2021
How To Make It In Marketing #15: PUMA Group / Roy Wentzel / Head of Ecommerce Middle East (Interim)
How To Make It In Marketing #15: PUMA Group / Roy Wentzel / Head of Ecommerce Middle East (Interim)

How can brands enhance their Ecommerce while providing a unique customer journey? How can marketers deal with overwhelm and identify their ad spend correctly? Find out all the answers from Roy Wentzel, Head of Ecommerce Middle East (Interim) at the PUMA Group.

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Automated CreativeNovember 28, 2021
Automated Creative Shortlisted at the Digital Impact Awards
Automated Creative Shortlisted at the Digital Impact Awards

We’ve been shortlisted across 5 categories at the Digital Impact Awards!

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Automated CreativeNovember 24, 2021
How To Make It In Marketing #14: Weetabix / Gareth Turner / Head of Marketing
How To Make It In Marketing #14: Weetabix / Gareth Turner / Head of Marketing

Learn the best marketing tips from Gareth Turner, Head of Marketing at Weetabix. From going back to the basics of the 4 Ps of marketing to fostering a collaborative client-agency relationship, Gareth gives his top marketing advice on the Shiny New Object podcast.

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Automated CreativeNovember 22, 2021
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