Episode 142 / David Byrne / Aviva / Brand Marketing Lead

David Byrne, Brand Marketing Lead at Aviva, talks about his favourite marketing books, his ways to cope with overwhelm, and why his Shiny New Object is NFTs and the need to maintain curiosity and refreshing one’s brain as a marketer.

Episode 141 / Paul Ward / Havas Studios / Global CEO

On our latest podcast episode, Paul talks about leveraging the village to pull in the right experts for the right jobs, offering a complete service to customers. We also discuss work mistakes and top marketing tips.

Episode 140 / Seb Bardin / Unilever / Head of eCommerce Marketing

Seb talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 model when it comes to Shiny New Objects. The discussion looks in detail at the world of D2C and how brands can win or get started in this space.

Episode 139 / Cicero Hennemann / Reckitt / Marketing Technology Lead - Western Europe

Cicero Hennemann, Marketing Technology Lead - Western Europe at Reckitt, tells us why the future has already started and what brands can do about it. His Shiny New Object is mobile, but with a twist. Listen to his predictions for how mobile technology will evolve, how brands should keep up with it, and more marketing tips in the full episode.

Episode 138 / Adam Palmer / GoDaddy / Director, Creative Production Ops

Listen to GoDaddy Director for Creative Production Ops, Adam Palmer, share his newfound interest for his Shiny New Object: the visual platform Loom. We discuss how this can be used to enhance productivity without losing the personal touch and we also hear from Adam about his top marketing tips.

Episode 137 / Aimee Irwin / Experian Marketing Services, North America / VP Strategy & Partnerships

In the latest podcast episode, we talk about the future state of identity in the marketing landscape and particularly what brands must do to leverage customers’ identities to offer them the best possible consumer experience. Aimee Irwin, VP Strategy & Partnerships at Experian Marketing Services North America, talks to us about this and her top marketing tips.

Episode 136 / Shruti Samant / P&G Health / Digital Marketing Specialist

Listen to Shruti Samant talk about her Shiny New Object, sonic branding or being “socially musically yours (respect by consumers) with voice tech.” In the latest podcast episode, we cover marketing advice, digital advertising tips and more.

Episode 135 / Benni Lickfett / Diageo / Global Head of Digital Innovation

Our latest episode features Benni Lickfett from Diageo talking about start-up mentality, crowd wisdom and crowdsourcing, as well as sharing his top marketing tips.

Episode 134 / Falak Jalil / Nestlé / Regional Portfolio Manager MENA

Listen to Falak Jalil talk about the future of marketing and why brands need to balance cost efficiency with being locally relevant to reach their customers better.