Unilever’s Global Digital Transformation Manager, Myriam Estanboulie, talks about why brands need to simplify their message to make an impact. Listen to her advice on keeping it simple and her top marketing tips on the latest podcast episode.
Read MoreConstellation Brands Senior Community Manager, DTC Division, Katie Puccio-Williams, tells us why TikTok is changing social media marketing and gives us an overview on how digital marketing has changed in the last 20 years. Her Shiny New Object is how Tiktok saved brand voice.
Read MoreRustom Dastoor, Executive Vice President, Integrated Marketing and Communications North America at Mastercard, talks about loyalty in the post pandemic era in the latest episode of the Shiny New Object podcast. Find out the future of brand-consumer relationships and how brands can be more generous to their target audience.
Read MoreIn the latest Shiny New Object podcast episode, Miguel Magalhães, Brand Manager, Tampax UK & Ireland at P&G, shares how brands can become more market oriented and the differences between market orientation and consumer focus.
Read MoreAB InBev Head of Digital Consumer MAZ, Ricardo Rey, shares why AI in A/B testing is his Shiny New Object during the latest episode of the podcast. Find out why investing upfront in consumer research and testing with the help of AI can optimise campaign results and ROI.
Read MoreRebecca Dibb-Simkin combines product development and marketing in her role at Octopus Energy, firmly staying critical of overly complicated marketing jargon and practices. Find out why her Shiny New Object questions traditional marketing approaches and her best marketing tips on the podcast.
Read MoreListen to The North Face’s Director for Go-To-Market Strategy talk about why remote working is extremely beneficial to brands and employees alike, allowing better work-life balance, increased productivity, and greater diversity.
Read MoreUsing crowdfunding doesn’t have to be just about fundraising: according to Viktor Nebehaj, it’s also an effective marketing tool. Listen to the CMO and Co-founder of Freetrade talk about why crowdfunding is his shiny new object on our latest podcast episode.
Read MoreThis week’s episode of the Shiny New Object podcast is all about headless Ecommerce. Listen to Roy Wentzel, Head of Ecommerce Middle East (Interim) at the PUMA Group, explain how this new way of building websites differs from traditional Ecommerce and what its essential advantages are for brands.
Read MoreGareth Turner, Head of Marketing at Weetabix, shares his Shiny New Object: the honesty between clients and agencies, rooted in mutual trust and respect. We talk about how briefs and marketing relationships have evolved, as well as about Gareth’s top marketing tips and favourite books.
Read MoreWhen you try to represent the diverse culture of all African countries for a brand like Coca-Cola, what is the one Shiny New Object you can call upon? According to Monali Shah, Head of Integrated Marketing Experiences, Africa, at the Coca-Cola Company, the key element is culture. Find out why in the latest episode of the podcast.
Read MoreHow can brands enhance their return on investment from marketing by using data led creativity? Listen to Amy Chiwaye, Head of Business Development for DraftLine South Africa, Anheuser-Busch InBev’s in-house creative agency, talk about combining data from social listening and online activity with creativity to optimise decision making and marketing messages.
Read MoreHow do music, computer programming and marketing all fit together to teach you about how to be a better marketer? Ask Rob Bullough, Director, Global Brand Marketing at EA (Electronic Arts). His career features all his biggest passions weaved together in the most interesting way, while his Shiny New Object is pressure. Find out why!
Read MoreSir Martin Sorrell joins the Shiny New Object podcast to talk about lessons from his illustrious career spanning decades in the leading advertising agencies of the world. He also tells us why digital and analogue marketing should be viewed as two separate worlds and how the future is digital.
Read MoreOur latest podcast guest is Kieran Foley, Head of Partnerships and Licensing at Danone. Kieran’s Shiny New Object is the growth potential of women’s sport. Brands can capitalise on the increase in interest and excitement of women’s sport to make a community connection and to amplify their message. Hear Kieran’s advice and his top marketing tips in the full episode.
Read MoreThis week on the Shiny New Object podcast, we spoke to Joe Harper, E-Commerce Marketing Manager - Western Europe for the Kellogg Company. Listen to Joe talk about why user generated content can be a goldmine for big brands and how to use it in social media for great effect.
Read MoreOur latest guest Rory McEntee, Brand & Marketing Director at Gymbox, talks about challenger marketing, best advice for new marketeers and his shiny new object - the visual search.
Read MoreCraig Fenton, the Director for Strategy & Operations at Google UK & Ireland, talks about how quantum AI can help develop more subtle and ambient marketing solutions and campaigns in a more privacy-orientated world.
Read MoreAunt Bessie’s Head of Marketing Sam Dolan talks about using direct mail in a new way to create cohesive campaigns and more engaged marketing. Listen to Sam talk about top tips for how to make it in marketing, her favourite books, and of course her Shiny New Object.
Read MoreGSK’s EMEA and LatAm Senior Media Director Jerry Daykin makes his record fourth appearance on the podcast, talking about the 6 Ps of digital transformation. This new take on the traditional 4 Ps of marketing is Jerry’s Shiny New Object. We also talk about post-COVID new behaviours, marketing tips and more.
Read More
