PensionBee declared love to Automated Creative - Here's why

At the Secret Club of Advertising Rebels, we hosted Jasper Martens, CMO of PensionBee, talking about how the pensions management brand had worked with AC to unleash the potential of automation and improve the effectiveness of their paid media campaigns.

Performance Marketing World have recently featured a summary of Jasper’s talk, highlighting how we helped optimise Facebook campaigns for PensionBee and drive down their CPA on a series of specific sprints.

Key takeaways include:

  • Marketing strategies that had worked well for years could be turned on their head to find more effective messaging;

  • Testing all possible visual and text cues through multiple sprints gave PensionBee a wealth of insight into what ads work well, and why;

  • Working with Automated Creative, PensionBee’s CPA on these specific ads decreased by 32%.

Find out more about why PensionBee declared their love for Automated Creative in the article featured on Performance Marketing World, where you can also hear Jasper talk about the work. 

Read more about how we harness the power of AI and automation to turn impressions into intelligence here.

Watch the full presentation by Jasper below:

 
Automated Creative