Indeed.com Senior Director Marketing Global NextGen Markets, Conor Byrne, talks about how to create great marketing through iterative ideation and shares his top marketing tips.
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Søren Mohr, Nordic Media & Digital Manager at Nestlé, is the guest of the latest episode of the Shiny New Object podcast. He tells us why all brands should see themselves as subscription businesses.
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Travis Gordon, Senior Consumer Insights Manager at Danone, talks about how using neurological research can help influence creative strategies for brands looking to better understand how consumers interact with their content. Listen to why this is Travis’ Shiny New Object, as well as his top marketing tips.
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On the latest podcast episode we discuss the future of value driven marketing with Duarte Garrido, Head of Social Media at Coca-Cola HBC. Duarte tells us why the new generations of consumers put values before product and he shares his top marketing tips and behaviours.
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Listen to Coca-Cola’s Senior Manager for Global Customer & Commercial Communications, Austin Roebuck, talk about his top marketing tips, his new beliefs and his thoughts on the future of marketing on the latest Shiny New Object podcast.
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Unilever’s Digital Growth Marketing Manager. Narsingh Dixit, shares his top marketing tips and talks about how personalisation can help brand strategies if done right. Listen to his building blocks of personalisation and his views on the future of marketing.
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P&G Brand Director Aleena Mansoor talks about the importance of authentic storytelling on the latest episode of the Shiny New Object podcast. Listen to her top marketing tips and her new work beliefs, as well as her views on the future of digital marketing.
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Find out why a big brand like Pandora is looking to invest time and money into community marketing, from Jo Crawford who is the brand’s Global Vice President for Owned Digital and Orchestration.
What do digital marketing, data-driven decision making and improving primary schools in difficult contexts have in common? They’re all passions of our latest guest, Jeremy King, CEO and Founder of consumer research platform Attest. Hear his top marketing tips and advertising ideas here.
In the latest Shiny New Object podcast episode, we learn about the Marketing Week Mini MBA in Brand Management and how Marisol Saona, Senior Brand Manager for Finish at Reckitt, has used it to develop her approach to brand planning and broaden her understanding of her craft.
What’s the future of digital marketing in a cookieless world? How can FMCG brands get access to first party data, and what’s zero party data and how will it work for brands?
Find out all that and more from Pranay Harish Rao, Global Marketing Workstream Lead at Unilever, on the latest episode of the podcast.
Brands need to lean into the circular economy to change our perspective on waste and be more environmentally and socially positive, according to Charles Steinmyller, Senior Brand Manager for Tampax Europe at P&G.
Listen to Charles’ ambitions and his top marketing tips on the podcast.
How can brands create content that’s less disruptive and annoying online? Is digital marketing stuck with being an interruption or can advertisers change the way they approach and measure success? These are the questions Nathalie Bojkow, Senior Team Head Global E-Commerce in Digital Marketing & Business Development, Growth Markets, at PUMA Group, talks about on the latest podcast.
Instead of chasing marketing disruption, brands should focus more on creating true value for consumers, according to Sara Master, Senior Director, eCommerce Marketing & Digital Shelf at Constellation Brands. Sara’s Shiny New Object is the value exchange with consumers and she talks about it in the latest podcast episode.
Can friction ever be a positive experience for brands? According to Julie Austin, Bravissimo’s Marketing & Digital Director, friction can increase loyalty and improve the customer journey, leading to repeat customers and increased profitability. Find out why in the latest Shiny New Object podcast.
Listen to Patrick Neyret, Marketing & Innovation Director in Danone’s Plant-Based division for DACH, talk about how and why brands need to develop the ability to translate purpose and sustainability into commerce. We discuss digital marketing strategy and tips on the latest podcast episode.
Uber’s Global Head of Mobility Marketing, Masterbrand and Membership, Elizabeth Windram, talks to us about her appreciation for staying true to the core values and voice of one’s brand and not falling for the appeal of every shiny new object. Her Shiny New Object? Being wary of them!
Listen to Fatima Baz, Digital Innovation Manager in North Africa, Gulf and the Middle East at Unilever, talk about the crucial role of AI and innovation in business and marketing, in the latest episode of our podcast.
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In the latest podcast episode, we learn about tomorrow-ing and using the four modalities of curiosity from Sarah DaVanzo, VP, Consumer & Market Insights & Foresight (Futures & Cultural Intelligence) at L’Oréal Groupe USA. Find out why Sarah’s Shiny New Object is strategic imagination and applied curiosity and how brands can use both to progress and connect with their audience.
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Jack Calderwood, Head of Pulse at draftLine Europe (Anheuser-Busch InBev’s in house agency) talks about the metaverse and how brands can start creating digital marketing strategies that address the growing prevalence of our digital identities and interest in interacting with these new spaces.
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