How do brands manage to get first party data through WhatsApp in India? Do you really need to focus on networking to get ahead in marketing? And what’s the role of consumer privacy in the future of the industry? Find out all the answers in the latest podcast with YES Bank’s Anju Chauhan.
Read MoreListen to why traditional media thinking complements digital marketing strategy and more top marketing tips from Simon Peel, VP of Global Media at Haleon.
Read MoreBen Wise, Google Canada's Head of Programmatic Media, shares his insights into ditching traditional silos between digital and traditional media. Learn why brands need a unified message across all platforms, how consumers’ behaviours are changing, and what Ben’s top tips are if you’re just starting your marketing career.
Read MoreFind out why purpose driven marketing is a must-have for today’s brands from Kavita Yadav, Genpacts’ Assistant Vice President for Marketing and Communications. We also talk about the importance of creating human connections with your marketing and about dealing with overwhelm.
Read MoreHow can consumers become part of the brand story in today’s ecommerce-driven environment? By being included in well designed experiential ecommerce, advises Varun Ravichandran, AVP - Marketing at Citi.
Read MoreJennsen Fung’s Shiny New Object is next generation user acquisition. What makes up this approach and how can it benefit brands who are looking for a competitive advantage? Find out on the latest episode of the podcast!
Read MoreDipta Chaudhuri believes that good old-fashioned brainstorming with a whiteboard and marker pen is the key to creativity and success in marketing. Find out more on the latest podcast episode!
Read MoreFind out how Mihir Haryal, Assistant Vice President for Marketing at Apex Group Ltd, sees the future of marketing as a collaboration between content creators and AI creation tools.
Read MorePixelPool’s Chief Commercial Officer for the Dtail platform, Gary Plunkett, talks about the growing importance of gaming technology for extending the reach of traditional fashion brands. Listen to why this is his Shiny New Object and how he sees it affecting the future of marketing.
Read MoreThe Marketing Director for Scandinavia at Wolters Kluwer, Kristina Lagerstedt, introduces us to business to human marketing as her Shiny New Object this week.
Read MoreHow do marketers make sense of today’s multitude of options and ambiguity in digital marketing? According to Mohit Arora of Mars Petcare Nutrition, the key is to use a critical question compass and split near and long-term objectives and strategies. Hear how in this week’s Shiny New Object podcast episode.
Read MoreWhat do functional nutrition, The Very Hungry Caterpillar, and marketing strategy have in common? Find out from our latest podcast guest, Libby Escolme, Global Marketing Vice President of Sodexo.
Read MoreCMO for Digital Transformation and E-Commerce Acceleration at L’Oréal, Anna Musikhina, shares why virtual goods are her shiny new object and how she envisages the future of digital marketing in the virtual world.
Read MoreListen to The Webby Awards President, Claire Graves, explain the importance of responsible technology and what brands can do to stay relevant for audiences looking for mission driven organisations.
Read MoreIn this week’s episode, we speak to Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG. His Shiny New Object is being real. Find out what that means for marketing strategy and why so many brands get it wrong.
Read MoreHow can brands win the war on talent while also securing their place in consumers’ hearts and minds? The evolution of brand engagement - Sarah Bogue’s Shiny New Object - is not just about being attractive externally for sales, but also internally for your own people. Listen to EY’s Director of Brand, Marketing and Communications explain further.
Read MoreHow can you adjust your brand strategy to stay relevant to consumers beyond point of purchase? Tatyana Kahl, VISA Europe’s Marketing Director for Activation and Usage, tells us about her Shiny New Object - performance branding - and how she wants to keep bringing tiny brand moments to each consumer touch point.
Read MoreIn an ever changing world, what better attitude to have than to be adaptive to change? It’s Sally Bos’ Shiny New Object and she tells us why and how to embrace change and challenge for marketing success.
Read MoreHow can brands ensure their end to end process of going to market doesn’t dilute the initial vision, mission and values? Find out from Barney Worfolk Smith, Director at Megadog.
Read MoreAnders Holvøe of Telenor tells us why it’s better to wait before solving problems, how newcomers to marketing should get hands-on experience, and why agile teams are the future for digital marketing.
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