Episode 68 / Missguided / Nick Bamber, Chief Growth Officer

In the latest installment of the Shiny New Object Podcast, Automated Creative founder Tom Ollerton interviews Nick Bamber, Chief Growth Officer of Missguided.

In his career in digital marketing, Nick’s seen a shift in the C Suite. This ‘new wave of CMO’ is his Shiny New Object; those who began their careers in a digital world (Nick started out in search advertising in 2006) are now reaching leadership positions. 

To put this in context, Nick describes the kind of questions he gets from his CEO today as very informed from a digital perspective, and data driven. The world of business is evolving, led by this new generation of leaders with digital skillsets. 

For more on this, as well as the danger of becoming too data obsessed and the importance of patience, listen to the full podcast here.