Episode 67 / Tenzing / Huib Van Bockel, Founder

Interviewed in the latest installment of the Shiny New Object Podcast by Automated Creative founder, Tom Ollerton, is Huib Van Bockel, Founder of Tenzing.

Former Red Bull marketer Huib Van Bockel is the founder Tenzing, an all-natural energy drink.

In this Shiny New Object podcast, we cover a range of subjects from how Tenzing got its name and its taste, of the importance of social media and digital for new food and drink brands.

We discuss how Huib took a gradual approach from the safety of employment into entrepreneurship, and how it’s possible to be fully mentally invested in your business without taking the financial leap straight away.

Huib has some interesting insights on how to take a product to market, although he also admits that his best piece of is not to listen to advice. Listen here and decide for yourself.