My Best Marketing Tips #33: GoDaddy / Adam Palmer / Director, Creative Production Ops
My Best Marketing Tips #33: GoDaddy / Adam Palmer / Director, Creative Production Ops
Adam Palmer is the Director of Creative Production Ops at GoDaddy, where he moved to after a diverse experience working with Viacom on MTV and VH1 brand creative. He loves reading non-fiction, out-of-the-box marketing books and is a great user of Loom – the new technology allowing users to record video and audio while sharing their screens, making meetings a little more redundant than before.
If he can give people back 25 minutes to an hour from unnecessary meetings, Adam feels he’s made an important contribution to their productivity. That’s why he’s such an advocate of Loom. He’s also hoping to be remembered for challenging common practices and the status quo – all one small step at a time.
What would be your best marketing tip?
Pull, don’t push.
This is all about trying to make the most of an idea or initiative that comes down the pipeline, which you may not agree with. Instead of pushing option B to the tabled option A, try to pull and see what you can come up with – something better, that works for everyone.
It’s something I learnt from Jeremy Hammond at MTV and I’ve used ever since.
How have you put this marketing tip to good use?
For me, pulling is all about not being a “no” person. Whenever I have a doubt about a new initiative, I think: “Let’s pull on that.” Let’s see what we can do better, augment the next steps, and work to make this a success.
What marketing tips does the industry need most right now?
I love this book by Gordon McKenzie, Orbiting the Giant Hairball. It’s all about navigating corporate rules and regulations, where you find yourself stuck within this big hairball that stifles your creativity. So the tip is: get out of the hairball, don’t get trapped. Try and orbit it rather than let is swallow you.
In reality, this is all about challenging common practice and articulating new ways of thinking and of innovating.
What is the marketing tip you give most often?
Don’t be a “no” person and don’t just push your agenda. Try to pull on that – see what the essence of the work is, how you can make the most of what your organisation is trying to achieve.
And don’t get stuck in the hairball. Try to always challenge the status quo, see how you can do things better, and bring a full set of tools to any new project.
Listen to Adam talk about his favourite marketing books, his interest in using Loom and more marketing advice, on the latest episode of our Shiny New Object podcast: https://open.spotify.com/episode/4EJkJcjx5IANhLe2EiepaV
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