My Best Marketing Tips #34: Reckitt / Cicero Hennemann / Marketing Technology Lead - Western Europe
My Best Marketing Tips #34: Reckitt / Cicero Hennemann / Marketing Technology Lead - Western Europe
Cicero Hennemann is the Marketing Technology Lead for Western Europe at Reckitt. He calls himself the “tech guy” – truly passionate about all things linked to technology and how it can enhance and facilitate our lives.
According to Cicero, mobile marketing and the use of mobile by brands for interacting with consumers is set to continue to rise. As we’re growing more accustomed to there being “an app for that,” there are more opportunities for brands to permeate people’s lives in this way.
What would be your best marketing tip?
The future is already here. (Bjarke Ingels)
I got this from this really futuristic architect. It means that a future is already happening, just not at the same time for everyone. Once it reaches a critical mass, a trend then becomes mainstream for us all.
How have you put this marketing tip to good use?
It’s all about the early adopters – understanding who they are and what they are using. I love to look for that, be there and find those pockets of innovation.
What marketing tips does the industry need most right now?
We are all adopting mobile in everything we do. Yes, mobile technology is not new, but it’s becoming so easy to just think, “there’s an app for that.” This is why brands need to find the consumers that trust them and work to develop ways to interact with them via mobile. Look at how well Twitter has worked as a customer services channel. It’s only going to keep growing and facilitating our lives more.
What is the marketing tip you give most often?
Building websites for myself and for people, I’ve really learnt the nitty gritty of how marketing and positioning yourself as a brand really works. When you do it from scratch, you really need to think of what you have to say and the best ways to do this. And you learn that you can search for information and learn about everything. So I think that, if you know how to ask the right questions, you’ll find what you’re looking for. That would be my tip.
Listen to Cicero talk about the future of mobile, using technology for the right reasons, and how he deals with overwhelm, on the latest episode of our Shiny New Object podcast: https://open.spotify.com/episode/2hVclT0LydxluhiXbzb60G
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