Advertisers Watching Ads is a weekly video series where brands watch other brands’ ads and discuss their merits. The purpose of the show is to give the industry insight into how brands think about other brands - and what inspiration they take from their peers. We are proud to have Contagious as our partner, choosing ads each week.
Spotify pulled an interesting PR stunt by influencing artists playing in Colombia to feature their most played songs in their setlist. Is this a genius marketing move? What do our guests Pablo J. López (former VP of Marketing for Mexico at Netflix) and Henry Brown (former Head of Marketing for JUBEL Beer) think about it? Watch the latest episode to find out!
Read MoreCarlsberg’s new ad in Vietnam is reviewed by Infosys’ Associate Vice President for Marketing, Noushir Jagmag, and Genco Pura Media’s President & Founder Scott Grenz.
Read MoreIn their first campaign with British Airways, Uncommon have chosen to focus on the reasons why we fly. Watch some of their clips from A British Original and hear what our guests Virginia Barnes (former Brand Director at Nuffield Health), Cordelia Linacre-Brown (European Brand Director for Maltesers at Mars), and Julia Linehan (Founder and CEO of The Digital Voice) thought about this approach!
Read MoreUpdating the old “Whassup” slogan that made Budweiser ads so well-known around the world, this week’s ad is about creating WHTSPP Records in Latin America. What did our guests Nikki Vadera (Marketing & Digital (Consumer Brands) Director at Henkel), Sara Belardi (Senior Brand Manager for VOXI at Vodafone) and Gareth Turner (Founder of Big Black Door) think about it? Watch the latest episode to find out!
Read MoreWhat have John Lewis done? From changing their brand strapline to focusing on a completely new marketing strategy after 97 years in the business, their new ad is certainly a change. But how does it land with our guests from All Angles Agency, Uber and AB InBev? See our latest episode to find out!
Read MoreThere’s loving KFC, and then there’s impersonating a food inspector and travelling the whole country to eat as many free portions as you can! This week’s ad, “Anything for the Taste”, is (maybe) based on a true story… What do you think?
Watch the episode to hear from our marketing experts Elliot Parkus (Managing Partner at Wavemaker UK) and Beatrice Boue (Global Head of Media at De Beers Group) and see the full ad.
Read MoreWould you try out to be Tesco’s Voice of Checkout? It’s the latest ad from the supermarket chain, featured on TikTok and enjoying quite a bit of success.
Watch how our guests Pollyanna Ward (Director at PHD Media) and David Brewerton (Head of Growth Marketing at Metro Bank) reacted to it in the latest episode of Advertisers Watching Ads!
Read MoreWhat would it take for you to join the flip side? Samsung’s new ad for the Galaxy Z Flip4 plays on the thoughts that might go through our heads as we consider a phone change. Is it effective? Or just a bit of fun?
Watch the ad and hear from our experts from Adobe, Bluestripe Group and Beam Suntory in the latest episode.
Read MoreOur guests Harshil Karia (Founder of Schbang) and Johann Evanno (Global Marketing Director, Streamers & Creators, at Logitech) review a complete rebrand case study this week. Watch the Wingstop - Thighstop transformation case study and see why they rated it a 5 out of 5!
Read MoreCanned water company Liquid Death thinks it’s time to put the spotlight on the NFL’s “unsung heroes” - hydration assistants. Watch their latest “Hydration Assistant Scouting Combine” ad to see a new and unusual campaign, then hear expert opinions about it from Andrea Katsivelis (Director Global GTM Lead - Nuance Business Unit at Microsoft), Wayne Blodwell (Founder and CEO of TPA Digital) and Robert Beckman (Head of Growth at Automated Creative).
Read MoreWhat happens when Heinz ask an AI to draw ketchup? This episode of Advertisers Watching Ads looks at the brand’s Canadian campaign “AI Ketchup”, reviewing their efforts to show how iconic Heinz still is in today’s pop culture.
Watch the ad and hear from our guests Falak Jalil (Marketing Manager for Al Ain Water & Innovations at Agthia Group PJSC), Seb Bardin (Head of E-commerce Marketing at Unilever) and Adrian O’Brien (Senior Manager in the Global Skincare Team at Unilever).
Read MoreIn France, FNAC are trying to help people break out of the algorithm bubble by recommended things unlike what they’ve just bought. But does this attempt to “free culture” work as an ad for the brand?
See the latest Advertisers Watching Ads episode and hear from Johnny Winn (Head of Advertising at O2, Virgin Mobile & Virgin Media O2) and Liam Dawson (Partner at MediaCom) on their view of this campaign.
Read MoreKFC may not make Michelin-starred dinners, but they wanted to be talked about by food critics. So they created this unique campaign in Australia, making them the talk of the town the world over.
See what our guests thought of the Dégustation campaign in the latest Advertisers Watching Ads!
Read MoreHow much do you know about female genitalia? And how easy is it to find the real information? In their The Truth Undressed ad, Canesten try to dispel the myths and direct us to an educational initiative on this subject.
Read MoreSpotify made personalised songs for a bunch of CMOs and won lots of advertising awards. But what did our Advertisers Watching Ads think of their campaign?
Read MoreSee what happened when Visit Sweden decided to make the world learn about the original places behind IKEA product names.
Read MoreGetting drastic about plastic, Hindustan Unilever launched a Smart Fill machine to let consumers refill their own containers with household products. But is it that innovative? See what our guests think, and watch the ad here.
Read MoreWould you want a chance to play tennis against your younger self? John McEnroe got to do just that thanks to Michelob’s strange innovation project.
Read MoreThere are glitches everywhere in the latest Burger King ad we’re reviewing this week - Burger Glitch.
Our guests Nanki Singh (Senior Brand Manager at Mast-Jägermeister SE), Mary Beth Sisti (Director, Web Strategy & Digital Experience at GE Healthcare) and Justin Pearse (Editor of NewDigitalAge and Co-Founder of Bluestripe Group) loved this campaign initially aimed at the gaming community, but which was a hit with all sorts of audiences. Watch the episode and see what you think!
Read MoreHow do Walmart and ConTextos aim to fill the void left by incarcerated dads in Chicago? And what does this have to do with Walmart’s marketing strategy?
See the latest episode of Advertisers Watching Ads, where Lee Ping (Marketing Director, KSA, at Oppo), Chiara Fracassi (Senior Marketing Director at Amplifon), and Mido Chishty (CEO & CMO at Your Marketing Chief Ltd) debate the merits and the execution of this case study.
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