Swapping dupe leggings for the real deal for free might sound incredible… but it’s what Lululemon did in real life at one of their LA stores. This brand activation will have certainly scored some points with their fans. Could they have done more to convey it better on TikTok? Is it scalable? What do our guests Ian Wright (Chief Insights Officer at Equifax Marketing Services) and Dan Murace (Global Digital Communications Manager at Breville | Sage) think of it? Find out in the latest episode!

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How many times have your driving lessons seemed to not actually prepare you for real world scenarios? In the UAE, McDonald’s tackled this issue with their Drive-Thru School activation for learner drivers. Brand love went up, as did drive-thru sales… but what did our guests Chiara Fracassi (Senior Marketing Director Italy at Amplifon), Helen Gillbe (EMEA Demand Generation Director at ProofPoint), and Phil Jackson (Global Digital Marketing Effectiveness Innovation Director at Haleon) think of this week’s ad?

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Amazon are trying something new for French audiences - tapping into the country’s love of dubbed foreign films. Is this #DubbingFactory campaign useful for the brand? Or are they falling behind the times? See what our guests Duarte Garrido (Global Head of Social Omnichannel Activation at Standard Chartered), Philip Lloyd (Chief Marketing Officer at Purplebricks), and Lequita Sharrock (CEO of Sharrock Media Group) thought about it and watch the ad!

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Fish falls from heaven in Yoro, Honduras, and Regal Springs have made it a product and a case study in sustainable production and marketing. How’s the creative effectiveness of this ad and what did our guests Danielle Sims (Senior Client Lead at Automated Creative), Rory McEntee (Brand and Marketing Director at Gymbox), and David Byrne (Brand Lead at Wealthify) have to say about it? Tune in to find out!

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Doritos are targeting the “anti ad” generation with a Triangle Tracker using a Snapchat filter… but is anyone still using Snapchat and is this approach innovative and engaging enough? Tune in to this week’s Advertisers Watching Ads to see what Diksha Idnani (Marketing Leader), Kate Mackie (Global Integrated GTM Director at EY), and David Esrati (Chief Creative Officer at The Next Wave) thought.

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This week we’re watching a tongue-in-cheek campaign by Duolingo and Peacock, launched for April Fools’. See if our guests Nikita Longdon (Senior Creative Project Manager at the LEGO Group), Abhijit Sah (Head - Consumer Insights at Disney+ Hotstar), and Yoann Pavy (Chief Marketing Officer at Nude) found it good enough to fall in love, in the latest episode of Advertisers Watching Ads.

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Miller Lite decided to be critical of traditional beer ads in their campaign for Women’s History Month, but is their approach constructive or does it risk damaging the brand’s relationship with its core audience? Our guests Lucas Bergmans (former Group Marketing Director at Cazoo) and DJ O’Neil (CEO at Hub Strategy and Communication) this week did not rate it… did you?

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In Australia, Samsung flipped the script on targeted ads and tried to get Gen Z consumers to actually seek their ads out in order to win a smartphone. Did it really work? What do our guests Charlotte Ford (Head of Brand Marketing & Engagement at heycar UK) and Bian Salins (CEO of Bian Salins Consulting) think about it? Tune in to find out!

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This week we’re looking at K-Lynn’s “fashion with a purpose” photo shoots for their underwear website. The goal of the Self-Check Out campaign is certainly noble, but does this as make sense? Tune in to see what our guests Allison Gapter (VP Global Partner Marketing at SAP) and Tom Webster (EMEA Paid Social Media Manager at Cisco & Co-Owner and Communications Manager for DMC Brewery) had to say.

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Do you love chicken welfare? Enough to follow how many steps hens take? Honest Eggs Co.’s new ad, “FitChix”, capitalises on animal love and clucking good humour. Is it too gimmicky or does it do enough for our guests Nikita Longdon (Senior Creative Project Manager at the LEGO Group), Diane Perlman (former CMO at Blis), and Avi Sudaley (Director of Performance Marketing at Apple & future Director of Marketing et E.On) to sign off on it?

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Feeling left out of the St. Patrick’s Day party because you can’t have a Guinness? There’s now a non-alcoholic version of everyone’s favourite Irish pint. But is this new ad messing with the “antique of beer” and does it convince our guests Karin Davenport (Lead Director, Lifecycle + Segment Marketing at CVS Health) and Andrea Katsivelis (Global GTM Leader at Microsoft)? Watch the latest AWA episode to see what they said!

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What’s it really liked to be a female-identifying gamer? Maybelline’s Through Their Eyes ad sheds light on the online abuse you could get simply by having a female voice. Watch this week’s episode to see it and to hear how it landed with our guests Shiv Gupta (Founder of U of Digital), Meredith Herman (VP, Head of Global Marketing Services and Consumer Experience at Haleon) and Akash Pathak (former Associate Vice President, Marketing at Humana).

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Hilton’s latest ad mimics a TikTok feed - for an ultimate “Inception-style” advertising twist. But our guests Jasper Martens (Chief Marketing Officer at PensionBee), Drew Moffitt (Marketing at Kumospace) and Atilla Vékony (Global Marketing Lead at Caterpillar) weren’t exactly convinced by it. Have a look and see what you think!

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Wholly Veggie makes veggies fun, but who's their audience? Their latest ad jokes about kids and targets a new generation of parents. Our guests Ed Wilson (Brand Partnerships Manager at TikTok UK), Hannah Mirza (Founder of The Responsible Marketing Agency), and Johnny Winn (Head of Advertising at Virgin Media O2) had mixed opinions on the catchy song, humour, and references to childhood trauma. See what they said in the latest episode.

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Heinz is expanding… into fashion! The Vintage Drip ad chosen by Contagious this month has some interesting shout-outs to sustainability, but it’s not quite convincing. Our guests Jim Mollica (Chief Marketing Officer at Bose), Scott Somerville (Chief Marketing Officer at E.On UK), and Dan Moseley (Managing Director of Automated Creative North America) wanted more. Have a look and see what you think!

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McDonald’s Sweden are running a throwback ad for Deals Stuck In Time, but how much effort does it require for a slightly cheaper burger and which audience is it targeting?

Watch this week’s Advertisers Watching Ads, featuring Gus Nwanya (Associate Creative Director at TANK Worldwide), Samantha Dolan (Head of Marketing at Goodfella’s Pizza), and James Sharman (Marketing Performance and Content Lead at Haleon), and see what they thought!

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What can eBay do for hardcore sneakerheads who don’t often get their pick of their favourite new shoes? In the Wear ‘Em Out campaign, the brand’s pop-up store tries to address this issue - but how does this help the brand?

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Who doesn't love LEGO? Whether it's a stress-reliever or just fun for the kids, the classic toy has been around forever and is now tapping into its adult market.

But Jerry Daykin only gave their ad this week a measly 3 out of 5! See if you can figure out why…

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When Burger King realised most people only know the Whopper off their menus, they went all out on advertising their signature burger. Was there a point? How did our guests Kasey Long (PR and Client Services Director at The Digital Voice), Seb Bardin (Head of Ecommerce Marketing at Unilever), Johann Evanno (Global Marketing Director at Logitech) feel about this ad? Find out in the first AWA episode of 2023!

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How did Australian Federal Police run a subtle recruitment campaign… via podcast? Find out in the latest episode of Advertisers Watching Ads, featuring Ela Osterberger (VP of Data at WeTransfer), Nick Dodd (Head of Social and Content at One Green Bean (Havas)), Surya Kant Trivedi (Digital Lead at Mars) and Richard Mashiter (UK Media & Content Director at Mars)!

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