Advertisers Watching Ads is a weekly video series where brands watch other brands’ ads and discuss their merits. The purpose of the show is to give the industry insight into how brands think about other brands - and what inspiration they take from their peers. We are proud to have Contagious as our partner, choosing ads each week.
IKEA are trying to break into urban downtown markets and they’ve picked other people’s houses as their showrooms in Toronto. Does this work for our guests Victor Reznik (Vice President of Marketing at Universal Music Group) and James Chandler (CMO at IAB UK)? Is this ad creepy or smart? Watch the latest episode of Advertisers Watching Ads to see more!
Read MoreThis campaign looked to give incarcerated people the chance to reconnect with the society they will be rejoining via the medium of virtual cycle racing. Check out what our guests thought of Decathlon’s partnership with Zwift for this new ad.
Read MoreAdvertisers Watching Ads checks out Doja Cat’s codable music video in partnership with Girls Who Code. Tune in to see how our guests debated its merits, the marketing strategy and the user journey.
Read MoreKitKat decided to help reduce stress among the Malaysian players of FIFA by infiltrating the game and ultimately offering them a free chocolate bar to take a break with. How did the use of the brand’s signature line work in this updated context and did it have a real advertising impact?
Our guests Ayeza Sumsam Mohiuddin (Category Lead at Reckitt), Cicero Hennemann (Head of Digital Hub - Western Europe at Reckitt) and Pollyanna Ward (Social Media Account Director) review it in the latest episode of Advertisers Watching Ads!
Read MoreWomen are more prominent as football fans than ever before, yet only 7% of sports coverage is of women’s sports. Heineken is turning the gender stereotypes on their head in its latest ad, Cheers To All Fans… Even Men. But how well did they do?
See the ad and hear from our expert guests Theresa Van Rooyen (Marketing Director at L’Oréal), Henrik Gaida (Director of Digital Media and Data Strategy at P&G), Matt Gosselin (Director of Global Product Marketing at FIS) and Pete Markey (Chief Marketing Officer at Boots)!
Read MoreDove are trying to help teenage girls and their mums understand the power of toxic social media in this latest ad created by Ogilvy. Does the “Detox Your Feed” send the right message and is it actually as shocking as it seems to want to be?
Watch the latest episode and hear from our guests Feranmi Ogundipe (ex Content Strategist at L’Oréal), Roman Vorobiev (Global Design Director for Petcare at Mars) and Jim Coleman (UK CEO of We Are Social).
Read MoreWhat can a brand like Vaseline do about healthcare inequality and promoting the visibility of people of colour in online skin databases? They’ve created the See My Skin database specifically to feature all skin colours when doing medical research, and this is what this week’s Advertisers Watching Ads is about.
Watch the episode to hear from our guests Falak Jalil (Marketing Manager for Al Ain Water), Melissa Palleschi (Sales and Marketing Director at The PIE) and David Byrne (Brand Marketing Lead at Aviva).
Read MoreL’Oréal Professional Services have partnered up with the True Self Foundation in Puerto Rico to create a network of beauty salons specialised in assisting the trans community. It’s all part of an even broader initiative to train stylists that are sensitive to the needs of transgender people and who can support them in feeling great in their own skin.
What did our guests Ritu Lakhanpal (Managing Partner at McCann Worldgroup), Mark Rose (Head of Brand & Paid Media at BP) and Adam Cowlishaw (Head of Marketing and Connected Commerce at Johnson & Johnson) think of this ad? Watch the latest Advertisers Watching Ads to find out!
Read MoreFor Earth Day 2022, Back Market hacked into the phones of buyers in Apple stores to try to keep them from getting new iPhones… all in the name of saving the planet! Did it work as a PR stunt? What about the brand building or conversion from this ad?
See it and hear what Carmen Bryant (formerly the Head of US Marketing at Indeed) and Tori Carter (Senior Manager of Brand Marketing and Creative at KFC) thought of it!
Read MoreWhen KFC noticed small businesses using their images for their own advertising, they gave them access to their “Chicken Stock” for free, then turned it into an ad. Is it funny, mean, or a bit of both?
See what our guests Cordelia Linacre (Media and Content Director, Mars Wrigley UK) and Johann Evanno (Global Marketing Director, Streamers & Creators, Logitech) had to say about it!
Read MoreHow does a high-end ketchup brand develop its messaging by approaching low-rated restaurants on Tripadvisor to see if they can improve their scores? Does that lead to good PR or risky advertising?
See what our guests Caitlin Partridge (Global Marketing Director at AB InBev), Julia Linehan (Founder and Managing Director of The Digital Voice), and David Brewerton (Head of Digital and CRM at Tesco Mobile) had to say in the latest episode of Advertisers Watching Ads.
Read MoreWould you adopt your dog from a Tinder-style app? This is what Pedigree / MARS Petcare have created in New Zealand to match shelter dogs to new owners.
See the ad and hear from our guests Aanandita Datta (Global Brand Director for Unilever), Elizabeth Windram (Global Head of Mobility Marketing for Uber), Tobi Shonibare (Creative Strategist for TikTok) and Seb Bardin (Head of Ecommerce Marketing for Unilever).
Read MoreWhat’s the long term brand building value of putting your logo on cricket umpires’ armpits? Rexona went all in on this advertising moment chosen by Contagious for this week’s episode of Advertisers Watching Ads. Our guest Jasper Martens (Chief Marketing Officer at PensionBee) gave the ad a 5 out of 5, but check in to see what his thoughts were on it!
Read MoreIn this week’s episode of Advertisers Watching Ads, it’s time for an audio clip! McDonald’s Sweden launched the Night Whale radio ad to attract late-night hungry customers, but does it work or is it slightly confusing?
Hear from our guests Catherine Chappell (Head of Biddable Performance at Mediahub) and Patrick Williamson (Global Head of Media at MPB) and watch / listen to the ad in the latest episode.
Read MoreWe’ve all been hearing about the dire consequences of inaction on climate change, but how can the outcomes be made to resonate more with younger generations? Greenpeace Brazil have tried to make it “real” in the metaverse, through a GTA in-game activation created by VMLY&R.
How did this land with our guests James Channon (Brand Manager for Magnum UK at Unilever), Donata Peksa (Head of Brand Experience at HSBC) and Norman Kuo (Head of Marketing & Strategy, Singapore Ecosystem Development & Operations, at Huawei)? Watch the latest Advertisers Watching Ads to find out.
Read MoreSavanna Cider are a “dry” brand - both in humour and in the dry cider they sell. So how does their dry humour come across in their latest campaign, leaning into a recent supply shortage and playing on pop culture ideas like cancel culture?
We review the Savanna Trial in the latest Advertisers Watching Ads episode, with guests Anna Cussell (Global Senior Social Media Manager at FARFETCH), Fiona Benmayor (Associate Manager of Media Innovation & Partnerships at PepsiCo) and Adrian O’Brien (Global Lead for St. Ives Brands at Unilever Skincare).
Read MoreIf you hate Valentine’s Day and want to get away from it all, Cadbury 5 Star has a solution for you: their brand new My Cousin’s Wedding island. Only is it a real island? Is the marketing strategy clear for this ad? Are they trying to do too much by adding in the NothingCoins and a fake embassy, too?
What did our guests Laura Bull (Digital Marketing Manager at Gousto), Vicki DeBlasi (Founder of Innovate Comms) and Maeedah Chishti (Comms Manager for Reckitt Health Australia New Zealand) think about it? Watch the latest episode to find out.
Read MoreWhat do running avocados, beer drinking horses and “relatable farmers” all have in common? They’re drinking Miller Lite in the metaverse, according to the latest ad for the brand, chosen by Contagious and reviewed in our latest episode.
Watch the ad and hear what our guests Livia Dixon (Founder of DXN Consulting and Director, Digital Strategy at Novartis), Mike Gold (Sales and Marketing Procurement Manager at Campbell Soup Company) and Samantha Reader (marketing consultant and previous Marketing Director for Northern Europe at Diageo) thought about it.
Read MoreIn China, Lay’s have decided to celebrate both heritage and the ambition of new generations moving away from home, by launching 6 flavours to evoke hometown cuisine and doubling that up with a TikTok campaign that was immensely successful. This week on Advertisers Watching Ads, we look at the ad chosen by Contagious and see how it landed with our guests Emer Mc Carthy (Head of Brand for Paddy Power), Scheila Barboza (Global Media Director for Sanofi Consumer Brands), Chloe Chevalier (Digital Marketer at Johnson & Johnson Consumer Brands for Asia Pacific) and Sunny Bhurji (Marketing Director of Sky).
Read MoreNetflix have taken an immersive approach to their latest ad campaign, with a plane heist experience instead of a regular film premiere. Getting influencers and Twitch users involved, how did this stunt land with the public and with our guests?
Watch the latest episode to see what Tim Hole (Innovation Coach at Sky UK), Lee-Ann Johnstone (CEO and Founder of AffiliateINSIDER) and Cicero Hennemann (Head of Digital Hub in Western Europe for Reckitt) thought about it.
Read More
