Advertisers Watching Ads is a weekly video series where brands watch other brands’ ads and discuss their merits. The purpose of the show is to give the industry insight into how brands think about other brands - and what inspiration they take from their peers. We are proud to have Contagious as our partner, choosing ads each week.
Burger King have teamed up with Netflix for the Whopper Heist - a cool moment, but is it great advertising strategy and what will it do for the brand in the long term?
Watch our latest episode to see the ad and hear from our guests Hamish Goulding (Head of Global Brand Strategy at HSBC), Laura Chase (Chief Revenue Officer at WeAre8), David Brewerton (Head of Digital and CRM at Tesco Mobile) and Pete Markey (Chief Marketing Officer at Boots UK).
Read MoreAfter asking us to review their latest ad miniseries on the show, Oatly Creative Director Michael Lee joined us for a catch-up to discuss the creative process behind the campaign, how it feels to have your ad reviewed by other advertisers, and what’s next for the disruptive brand.
Read MoreArsenal FC and Adidas have partnered up to remove the red from the football club’s t-shirts and shed light on knife crime with the campaign “No More Red.” In our latest episode, we review how this campaign was done and what its long-term impact is likely to be.
Watch to find out what our guests Michael Birtwistle (Brand Manager at Lion Little World Beverages), Pollyanna Ward (Head of Paid Social at Social Chain Agency) and Rameez Maher (Brand Partnerships Manager at TikTok) had to say.
Read MoreOn this latest episode we review the ad for Apple Watch Series 7. A very emotional clip, does it prey on our fears or is it just brilliant storytelling with a subtle sales message?
Find out what our guests Emma Roffey (VP Marketing EMEAR at Cisco), Julia Linehan (Founder and Managing Director, The Digital Voice) and Jerry Daykin (in between two global media jobs) thought about it.
Read MoreThis week we’re excited to review an ad miniseries that Oatly have sent us themselves! Looking at being vegan from a “different” perspective, the ads are fun and engaging, but do they succeed with their target audience?
Find out what our guests Emma Roffey (VP Marketing EMEAR at Cisco), Julia Linehan (Founder and Managing Director, The Digital Voice) and Jerry Daykin (in between two global media jobs) had to say about them!
Read MorePfizer are not just boosting people in real life with their Covid-19 vaccine, they’re now offering a video game activation to those players who’ve been vaccinated in real life. It’s all meant to get Gen-Z’s attention, so does it succeed?
Find out what our guests Cordelia Linacre (Media & Content Director at Mars Wrigley UK), Ian Crocombe (Global Strategy Director at Deft), and Justin Carbonella (Director, Human Insights, The Coca-Cola Company) thought about it in the first episode of 2022.
Read MoreHow do you feel about ordering pizza from Domino’s knowing they’ve been supporting some smaller restaurants too? Does it change your perception of the brand or does it make no difference?
That’s the question our guests Kristof Neirynck (Future CMO of Avon) and Scott Morrison (Founder of The Boom!) are trying to answer this week, as we watch the latest ad by Domino’s.
Read MoreWould you quit your job for a camera and the opportunity to be mentored by a social media celebrity? This is what’s on offer for a lucky few, as part of a programme that’s become Canon’s “Ready, set, quit” ad.
Join us on the latest episode to see what our guests Heather Stuckey (Global Senior Director of Strategy and Transformation at Mars) and Gareth Turner (Head of Marketing at Weetabix) thought about it.
Read MoreWhat do you get when you take over Twitch influencers’ streams and cause them all to have a creepy nose bleed? An unlikely ad for Apple TV and their show Invasion.
On this week’s Advertisers Watching Ads we’re joined by Sam Dolan (Head of Marketing, Goodfella’s Pizza) and Andy Oakes (Founder, Bluestripe Group) to debate how well this ad hit the mark.
Read MoreHow lonely do Bounties get at Christmas when all their Celebrations box friends find a match? And what can you do about it?
That’s the topic of this week’s Advertisers Watching Ads episode, featuring our guest Rida Alvi, Regional Marketing Manager for Aquafresh and Sensodyne at GSK.
Read MoreThe flip phone is back on this week’s Advertisers Watching Ads, thanks to Samsung’s latest ad, a collaboration with Dr Denim.
Check out the ad and see what our guests thought about it. We’re joined by Laura Lesser (Culture & Innovation in Brand & Marketing, Virgin Media O2), Roy Gardner (VP Marketing - Europe, Adidas), Alex Taborda (Senior Media & Planning Manager, Betfair) and Michael Codd (Marketing & Innovation Lead, Solutions, Europe, AB InBev).
Read MoreHow does a KFC campaign offering free chicken sound? This Copy/Paste campaign went big in Spain and it’s certainly entertaining, but does it deliver much added value for the brand?
Tune in to this week’s episode to see what our guests Frances Docx (Strategy Director, 20something) and Joe Comiskey (Head of eCommerce - Europe, Beiersdorf) had to say about it.
Read MoreIt’s Christmas! John Lewis’ 2021 Christmas ad is emotional and quirky. What do our panel of agencies and brands think about it? Find out in this special episode!
Read MoreVienna Tourist Board is now on OnlyFans… is this a smart move to attract a new audience or a risqué approach to drumming up PR for its art museums?
Our latest episode features guests Cicero Hennemann (Marketing Technology Lead - Western Europe at Reckitt) and Richard Hall (Head of Value, Membership & Loyalty at Tesco) evaluating an interesting new campaign. Have a look.
Read MoreWhat’s more American than hot dogs, baseball and apple pie? Maybe all of them together, in a Chevrolet?
This is what our latest ad is trying to get us on board with. Does it work or is it just too confusing? See the ad and hear what our guests Lucy McKillop (Client Experience Director at The Diversity Standards Collective), Pollyanna Ward (Head of Paid Social at Social Chain Agency) and Sophie Rock (PR and Sustainability Manager at Beiersdorf UK) had to say about it.
Read MoreThis fun PR stunt from Durex Australia looks like it was made for advertising. But does it fall flat when you scratch the surface? How did it impact the audience and how does it compare to the NHS #getyourshot campaign?
Join our guests Thomas Walters (Co-founder and Chief Executive Officer UK at Billion Dollar Boy), Melanie Welsh (Founding Partner at Strat House) and Jerry Daykin (EMEA Senior Media Director at GSK) and see what they thought about it.
Read MoreHow effective is humour in this ad for HP’s touchscreen Spectre Folio? Was it just the right amount of risky to use a very distinctive brand asset from competitor Apple? How did it perform and what score does our guest, Scott Grenz, ex-Global Head of Media for GSK, give it?
Read MoreHow does movement feel in different bodies? And does it matter what you look like, as long as you move? Those questions are being asked by this week’s ad from Unilever and Rexona.
See what our guests Olga Rubanovskaya (Marketing Director for Reckitt - Hygiene in Israel), Barbara Liss (Vice President of Marketing, Merrick Pet Care), Arnaud Fronty (Global Marketing Brand Manager, PepsiCo) thought about it in the full video.
Read MoreWhat happens when you take a few people born in the 2000s and stick them in a house with no IKEA products? The Big Brother style ad series from IKEA Spain aims to answer the question, as well as advertise the brand. Is it successful or is the concept too mad? Joining us are guests Julie Pender (former Marketing Consultant at Edrington-Beam Suntory UK), Richard Norton (Co-founder of Tiny Giant and Founder of Get Norts), and Claire Round (Head of Brand at NCS).
Read MoreWhat would happen if your city’s speed limit was lowered to 30 km/h? Would you try to break it… on foot? This is what the “Outlaw Runners” in Distance’s ad are trying to do in Paris. Join us for this latest episode of Advertisers Watching Ads, featuring guests Lisiane Ndong (Senior Customer Success Manager at Searchmetrics), Adam Cowlishaw (Head of Marketing and Connected Commerce for the Vision Care Business at Johnson & Johnson Singapore), Justin Carbonella (Director of Human Insights at Coca-Cola North America) and Jerry Daykin (EMEA Senior Media Director at GSK Consumer Healthcare).
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