Advertisers Watching Ads is a weekly video series where brands watch other brands’ ads and discuss their merits. The purpose of the show is to give the industry insight into how brands think about other brands - and what inspiration they take from their peers. We are proud to have Contagious as our partner, choosing ads each week.
Shining a light on the gender pay gap in soccer, the latest ad on our Advertisers Watching Ads series comes from Budweiser and shows their efforts in increasing sponsorship for the female league. Join us to see what our guests Janelle Hunt (Brand Marketing, Communications and Innovation Activation at Johnson&Johnson Innovation), Blake Mascali (Global Director of Content at Honeywell) and Michel Rothschild (Creative Contractor at D3*, the Frito Lay In-House Agency) had to say about it.
Read MoreWhat do Pepsi make of another cola brand’s ad? This week’s episode is strange, funny, and has a great twist. See what Terrence McLaughlin from PepsiCo thought of it.
Read MoreOn the latest Advertisers Watching Ads, we review Diesel’s latest story about transitioning with our guests Euan Brown (Head of Digital & Content at Virgin Red) and Ayeza Sumsam (Category Lead - Dettol Personal Care at Reckitt Pakistan). See what our guests thought of this ad selected by our partners Contagious.
Read MoreOn this week’s episode we’re joined by Sabrina Francis (Strategy Director at the7stars), Ruth Maliwat (formerly Insights Lead at DOVE Masterbrand, and future Insights Director for New and Emerging Categories at Coke) and Adam Nickson (Head of Marketing Communications at Groupe Renault) to discuss the latest ad by Emirates Airlines. Check it out and see what they thought!
Read MoreThis week’s episode reviews Corona’s ad about removing plastic from the ocean, with guests Charlene Williams (Regional Maintenance Executive, Global), Sneha Kansara (Senior Brand Manager - Charity & Social Purpose, Dunelm) and Pollyanna Ward (Head of Paid Social, Social Chain).
Read MoreWho do you get your takeaways from and would a few random footballers’ cameos in an ad convince you to switch to that brand? What do Just Eat get right and where do they fall short with their latest ad?
We filmed this episode of Advertisers Watching Ads at MAD//Fest in London, with guests Lauren Spearman (Head of Social + Advocacy at MADE.com) and Sam Dolan (Head of Marketing at Aunt Bessie’s). See what they liked, and what they didn’t.
Read MoreWould you play a game during an ad break? And would it be to test drive a car?
This week’s Advertisers Watching Ads is about the new Volkswagen Golf ad. Joining us to discuss it are guests Kelly Richards (Lead Business Growth Manager, JCDecaux), Sumati Nagrath (Content Strategist and Consumer Experience Manager, Reckitt) and Jerry Daykin (EMEA Senior Media Director, GSK).
Read MoreOur latest ad review is about Adidas’ Beyond the Surface campaign. Does it succeed in showcasing inclusivity or does it feel a bit dated?
Joining Amy Wright on the panel are Seun Odeneye (Managing Director, Matterkind UK & Ireland), Rhian Mainwaring (Senior Digital Manager, Beiersdorf) and Varun Agarwal (Head of Data & Analytics, South East Asia & Japan, Reckitt).
Read MoreThis week’s Advertisers Watching Ads episode looks at IKEA’s Trash Collection 2021 ad and asks whether the message is clear enough, or just greenwashing, or both?
Our guests are Bian Salins (Head of Content and Creative Solutions, LinkedIn), Rida Alvi (Marketing Manager for South East Asia and Taiwan, GSK), Gillian Beerman (Associate Producer, Anheuser-Busch) and Erica Johnson (Brand Strategist, MullenLowe).
Read MoreThis week’s episode was recorded live onstage at MADFest in London. We’re reviewing McDonald’s “coming out of COVID” ad with Lauren Spearman (Head of Social + Advocacy at MADE.com) and Sam Dolan (Head of Marketing at Aunt Bessie’s).
Read MoreHow can sex education be made light and fun, while spreading the message effectively? That’s the challenge for Canesten’s ad in Brazil, reviewed in this week’s episode by Sarah Shimmons from Diageo, Mavesh Malik from JCDecaux and Darain Faraz from LinkedIn
Read MoreThe latest ad for Heinz ketchup, chosen by Contagious, is trying to make light of traffic bottlenecks, but does it get stuck in traffic? Hear what our guests from Superscript, Contagious and Peppiatt & Williams had to say about it.
Read MoreChosen by Contagious, Tide’s Clean Jersey Swap Ad is our topic this week. We review it with Unilever’s Michael Cole and Upwork’s Patrick Holly.
Read MoreJoin us for a review of AB InBev’s ad chosen by Contagious, all about the Brahma Beer Bet. See what our guests Alex Taborda from Betfair, Vic Miller from Brandwatch and Giancarlo Martins from Pernod Ricard have to say about it.
Read MoreJoin us for a review of the latest ad for the Kiyan Prince Foundation, presented by our partners Contagious. Our guests this week are Virginia Barnes from Nuffield Health, Haris Munif, and Jerry Daykin from GSK.
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