Episode 46 - Miller High Ad Reviewed by Henkel and Bose

For our latest episode of Advertisers Watching Ads with our partner Contagious, we’re watching the latest ad from Miller High - the “Champagne of Beers.” Given that the brand has been using this message for quite a while, it’s time to question whether it’s still current and relevant, and what it’s missing.

Miller are trying to get customers to sign up to become brand ambassadors and get free beer in return. They also have a “controversial” approach to competing in the alcoholic beverage market, by pretending to get consumers to “forget about France” when it comes to thinking about champagne. Is this idea cute and engaging or is it actually cringe-y and stale humour?

We’re joined by Henkel’s Nikki Vadera and Bose’s Courtney Delude as we analyse how the marketing brief has been fulfilled in this case, and ask the question of whether it’s time for this brand to reach out to new customers and try to move with the times, while still respecting their brand heritage.

Enjoy the latest episode and make sure to subscribe to the Contagious newsletter if you haven’t done so already. And get in touch with us on social media to tell us if this ad was a hit or a miss for you.

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