Episode 34 - NHS Vaccine Ad (ft Elton John and Michael Caine) Reviewed by Takumi, Budweiser and ICP
While Covid-19 is no laughing matter, the latest NHS ad to promote the vaccine has taken a cheesy, humorous approach. Is this a brave move that hooks audiences of all ages or have they missed the mark focusing on the elderly this late in the game?
What does the ad do well for raising awareness and where does it fall short of drawing in support from key demographics that the vaccine isn’t being accepted in?
This week on Advertisers Watching Ads, Takumi’s Mary Keane-Dawson (She/Her), Budweiser’s Frederico Freitas and ICP’s James Sanderson try to answer these questions and evaluate the NHS vaccine ad.
Advertisers Watching Ads is a show where advertisers watch other advertiser’s ads and share their views on the latest campaigns that they either love or hate. Check out all each episode for different themes.
Transcription to be added soon.
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