Episode 27 - Co-op Christmas Ad / Reviewed by Formula 1 and O2

We continue with the Christmas countdown on this week’s Advertisers Watching Ads, reviewing Co-op Christmas ad with Formula 1’s Alesha Griffiths-Kidd and O2’s Laura Lesser.

Is the cute brotherly busking adventure enough to connect viewers to Co-op and their values this holiday season? Does the idea that we can all do our bit for the community resonate enough to turn viewers into Co-op shoppers or is the community feeling reward enough for the brand?

Watch the ad and our experts’ opinions and stay on for a very special message from Channel 4 about their #StandAgainstRacism campaign.

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