Leveraging Consumer Insight and Advertising Performance to Maximise Paid Media Return: Guest Appearance on Sales Schema Podcast
Leveraging Consumer Insight and Advertising Performance to Maximise Paid Media Return: Guest Appearance on Sales Schema Podcast
Automated Creative’s Tom Ollerton was recently interviewed by Sales Schema on their Digital Agency Growth Podcast, discussing how the business was founded and how AI can be used in advertising.
To define using AI in advertising, it’s useful to think of it as a really good way to combine what both computers and humans are good at. On the one hand, we use computers for speed and scale and, on the other hand, we make the best of people’s creativity and innovation.
Find out more about how we use AI in the advertising process, how we build a marketing strategy that reflects social listening, and how we plan the ad process, by listening to the interview with Dan Englander, Founder and CEO of Sales Schema, here.
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