Marketing Inspiration #4
This email is your monthly dose of inspo to boost your marketing mojo.
“Ask for forgiveness, not permission.” (Rory McEntee, Brand & Marketing Director, Gymbox)
According to Rory, too many times, marketers get bogged down in details and approval chains, losing the opportunity to create campaigns that are timely and make a strong impact. At a micro level, this also means not involving too many people in the decision making process and not procrastinating so you don’t miss out on topical, quick turnarounds for adverts like Gymbox and Paddy Power are famous for (thanks to Rory’s approach!).
Find out more in the full podcast episode here.
“Be more pirate and adopt a challenger mindset.” (Sam Dolan, Head of Marketing, Aunt Bessie’s)
For Sam, the challenger mindset is useful in marketing regardless of whether you work with an established or a new brand. There’s always another fresher, newer competitor coming up in the market, so the only way to stay ahead of the curve is to “quit the Navy and join the pirates” as per one of Sam’s favourite books, The Pirate Inside by Adam Morgan. Developing the right mindset is a huge part of being successful in marketing - behaviour can be the one element that helps you succeed.
Listen to more top advice from Sam on the podcast.
“Become a customer of the digital ecosystem.” (Craig Fenton, Director, Strategy & Operations, Google UK & Ireland)
Craig strongly believes that following your passion outside of your day-to-day work and running your own small business is an invaluable way of testing and using the tools your brand provides. Whatever the nature of your business, you’ll learn how to reach customers organically and inorganically and everything that entails. This drives a sense of empathy and insight which has helped Craig manage Google better, and improve his approach to strategy and implementation alike.
Hear why Craig believes that quantum AI is the future of marketing in the rest of this podcast episode.
All of these insights came from Automated Creative’s Shiny New Object Podcast, where senior marketers at brands share their vision for the future of marketing.
Automated Creative Case study
Working with the Durex brand in South-East Asia, Automated Creative were tasked with running an acquisition campaign on Facebook, at the same time collecting consumer insights to help the brand develop its understanding of the local market.
The results were a staggering 4x more leads than expected and a performance of 286% cheaper cost per lead benchmark.
Read more about our work and the client’s thoughts here.
And there is more Marketing Inspiration this month on Advertisers Watching Ads - our show where brands watch other brand’s ads and discuss their merits and failings, in partnership with Contagious.com
Find out how one brand approached gender transitions through a thoughtful but ultimately slightly confusing minifilm and laugh with us as we watch a rather strange new Cola ad. Other topics in September included the much debated gender pay gap in sports and how one brand has tackled it head-on in this ad, and how another brand has turned new speed restrictions in Paris into a running challenge.
All this with guests from Virgin Red, Reckitt, PepsiCo, Johnson & Johnson, Honeywell, Frito Lay, Searchmetrics, Coca-Cola and GSK.
Do you want to share what you thought about these ads or suggest a new one for us to debate? Get in touch! Email us on hello@automatedcreative.net.
Automated Creative are Hiring
Do you want to help Automated Creative define the future of advertising? Do you know someone who’d like to join our account management team? There’s more information on the role here.