Episode 38 - KFC borrowing Straplines on Twitter reviewed by GSK, Wickes and Aviva
This week on Advertisers Watching Ads, we go beyond the ad and check out the “brandter” from KFC. Does it hit the spot or is it missing the mark compared to their Covid-19 inspired ads from the beginning of the pandemic?
As brands are getting ready to move to post-lockdown consumer behaviour, KFC’s recent social media campaign is cleverly trying to go beyond their well-known slogan. But has everyone even seen it and what will be the outcome of the brand engagement they’ve had so far?
Join us as we debate it with GSK’s Jerry Daykin, Wickes’ Pollyanna Ward and Aviva’s David Byrne.
Advertisers Watching Ads is a show where advertisers watch other advertiser’s ads and share their views on the latest campaigns that they either love or hate. Check out all each episode for different themes.
Transcription to be added soon.
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