'Shiny New Object' is a podcast about the future of marketing.

Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.

Previous guests include:

Sir martin sorrell - Founder and executive chairman - s4 Capital

Sowmya Gottipati - Vice President, Global Brand Technology - Estee Lauder

Gerry D’Angelo - Global Head of Media - P&G

Falak JAlil - Regional Portfolio Manager MENA - Nestlé

Rory sutherland - Vice Chairman - Ogilvy UK

Tugce Aksoy - Senior global Brand Manager - Magnum/Unilever

Andreas-christoph hofman - Vice president marketing - Hyundai MOTOR europe

Quinn O’Brien - Vice President, Global Marketing - Lenovo

SHRUTI SAMANT - Digital Marketing specialist - P&G Health

JERRY DAYKIN - EMEA SENIOR MEDIA DIRECTOR - GSK

Jim Molica - CMO - BOSE CORPORATION

Monika Schulze - Head of Customer and Innovation management - Zurich Insurance

IRIS MEIJER - Global CMO - Vodafone business

Grace Dolan - Vice President Integrated Marketing - Samsung

Susan Tucker - Head of Operations & Innovation - The Coca-Cola Company

Craig Fenton, Director, Strategy & Operations, Google UKI

Lizzie Widhelm, SVP Ad Innovation and Sales Enablement, Pandora

Fiona Spooner - Global Marketing Director, Financial Times

Ed Couchman, General Manager, UK at Snap Inc

Alexandra Willis Head of Communications - Wimbledon

Ben Flintoff - General Manager - Baskin-Robbins

Nikki Taylor - Marketing Growth Strategy Director, Asia Pacific - UPS

Jeremy Waite - Chief Strategy Officer - IBM

You can subscribe to the podcast on Apple Podcasts, Spotify, YouTube or Soundcloud.

Here’s a link to previous episodes.

What do we want you to talk about?

The first half of the podcast is ‘getting to know you’ questions. Please pick ONE question you’d like to answer.

What is the marketing book you recommend most often?
What is the most useful thing you’ve bought with your own money that is useful for work?
What’s been your biggest work fuck up that has set you up for success?
In terms of your career what has been the best investment of your time, energy or money?
In the last five years which new belief or behaviour has improved the quality of your work life.?
What advice would you give a smart, driven student who is trying to get into our industry?
What are the bad recommendations you hear in your profession?
In the last five years, what have you become better at saying no to?
When you feel overwhelmed or unfocused how do you get back on track?
How do you want people to remember your career?

Fixed question - WhAT IS the BEST MARKETING TIP YOU’VE EVER Received?

The second half of the chat will be around a topic of your choosing, this is your Shiny New Object.

This could be a new marketing technology e.g AI, Blockchain, Mixed Reality, Voice Tech, Computational Creativity, Dark Social or it could be a behaviour e.g Diversity, ageism, remote working, unlimited holidays - the only thing I insist on is that you are genuinely interested in the topic.

This podcast is about you and your passion - not the business you work for.

I will also ask “How would you like to people to get in touch with you?” and “what makes a great outreach email/linkedin/tweet to you?”

Important note: Where possible tell stories and share anecdotes.

Style / Tone

This podcast is a very relaxed affair. Bad language is permitted, jokes and provocative ideas are encouraged.

There will be no editing of this podcast - once we start recording - it’s all going live. Buckle in.

Please share a high res photo of yourself that we can use to promote the podcast.

The Presenter - Tom Ollerton

Tom is the Founder of Automated Creative which uses AI driven creative and social insight to optimise ad performance and tell brands why their ads work. Their clients are Danone, Mondelez, Diageo, BOSE, Reckitt, GSK, Unilever and Samsung.

Get in touch

'Shiny New Object' is a podcast about the future of marketing.

Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.

Previous guests include:

Sir martin sorrell - Founder and executive chairman - s4 Capital

Sowmya Gottipati - Vice President, Global Brand Technology - Estee Lauder

Gerry D’Angelo - Global Head of Media - P&G

Falak JAlil - Regional Portfolio Manager MENA - Nestlé

Rory sutherland - Vice Chairman - Ogilvy UK

Tugce Aksoy - Senior global Brand Manager - Magnum/Unilever

Andreas-christoph hofman - Vice president marketing - Hyundai MOTOR europe

Quinn O’Brien - Vice President, Global Marketing - Lenovo

SHRUTI SAMANT - Digital Marketing specialist - P&G Health

JERRY DAYKIN - EMEA SENIOR MEDIA DIRECTOR - GSK

Jim Molica - CMO - BOSE CORPORATION

Monika Schulze - Head of Customer and Innovation management - Zurich Insurance

IRIS MEIJER - Global CMO - Vodafone business

Grace Dolan - Vice President Integrated Marketing - Samsung

Susan Tucker - Head of Operations & Innovation - The Coca-Cola Company

Craig Fenton, Director, Strategy & Operations, Google UKI

Lizzie Widhelm, SVP Ad Innovation and Sales Enablement, Pandora

Fiona Spooner - Global Marketing Director, Financial Times

Ed Couchman, General Manager, UK at Snap Inc

Alexandra Willis Head of Communications - Wimbledon

Ben Flintoff - General Manager - Baskin-Robbins

Nikki Taylor - Marketing Growth Strategy Director, Asia Pacific - UPS

Jeremy Waite - Chief Strategy Officer - IBM

You can subscribe to the podcast on Apple Podcasts, Spotify, YouTube or Soundcloud.

Here’s a link to previous episodes.

What do we want you to talk about?

The first half of the podcast is ‘getting to know you’ questions. Please pick ONE question you’d like to answer.

What is the marketing book you recommend most often?

What is the most useful thing you’ve bought with your own money that is useful for work?

What’s been your biggest work fuck up that has set you up for success?

In terms of your career what has been the best investment of your time, energy or money?

In the last five years which new belief or behaviour has improved the quality of your work life.?

What advice would you give a smart, driven student who is trying to get into our industry?

What are the bad recommendations you hear in your profession?

In the last five years, what have you become better at saying no to?

When you feel overwhelmed or unfocused how do you get back on track?

How do you want people to remember your career?

Fixed question - WhAT IS the BEST MARKETING TIP YOU’VE EVER Received?

The second half of the chat will be around a topic of your choosing, this is your Shiny New Object.

This could be a new marketing technology e.g AI, Blockchain, Mixed Reality, Voice Tech, Computational Creativity, Dark Social or it could be a behaviour e.g Diversity, ageism, remote working, unlimited holidays - the only thing I insist on is that you are genuinely interested in the topic.

This podcast is about you and your passion - not the business you work for.

I will also ask “How would you like to people to get in touch with you?” and “what makes a great outreach email/linkedin/tweet to you?”

Important note: Where possible tell stories and share anecdotes.

Style / Tone

This podcast is a very relaxed affair. Bad language is permitted, jokes and provocative ideas are encouraged.

There will be no editing of this podcast - once we start recording - it’s all going live. Buckle in.

Please share a high res photo of yourself that we can use to promote the podcast.

The Presenter - Tom Ollerton

Tom is the Founder of Automated Creative which uses AI driven creative and social insight to optimise ad performance and tell brands why their ads work. Their clients are Danone, Mondelez, Diageo, BOSE, Reckitt, GSK, Unilever and Samsung.