Improving Video Completion Rate and brand awareness for Sensodyne in the Philippines
Automated Creative worked on the Sensodyne brand for GSK in the Philippines, looking to increase Video Completion Rate for their ads in order to improve brand awareness. We also aimed to uncover insights into what creative works best for the brand in this target market.
The approach?
We first conducted social listening to understand what conversations the target audience were having around teeth sensitivity and pain.
This enabled us to then produce ads at scale, testing different messages and visual cues, to find out what worked the best for Sensodyne.
We continually optimised our ads to avoid content fatigue, creating thousands of versions in-flight.
The result?
Our Sensodyne ads beat all benchmarks, delivering a View Through Rate improvement of 147%. 1.3 million videos were watched 100% through to completion.
We also delivered important insights into what makes a high performing ad for Sensodyne.
Here’s an overview of all our work:
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