Boosting brand awareness for Polident in the Philippines: How Automated Creative improved ad Click-Through Rate and delivered important insights for the brand
Working with GSK in the Philippines, Automated Creative was asked to map the consumer landscape for Polident and help the brand understand what type of creative drives awareness with their target audience.
The approach?
Through social listening, we developed an understanding of the conversations being held around dentures, crowns and braces, as well as on tooth decay.
We then mapped the social, psychological and functional landscape for Polident.
This allowed us to produce hundreds of ads that represented our findings, testing different messaging and visual themes with the target audience. These were then continually optimised to avoid fatigue.
The result?
The Automated Creative ads led to an improvement in Click-Through Rate by 123%. We also saw an increase of 84% in View-Through Rate.
Not only did these ads beat all the benchmarks, we were also able to deliver essential insights into how to create high-performing content for Polident going forward.
Here’s an overview of all our work:
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