AC believes marketers should demand more from their advertising.
Deeper insight. Less media wastage. Better performance.
By exploring consumers’ strongest emotional triggers, we create ads at great speed and scale based on data. That way, we help brands to better understand what their customers are really passionate about, giving them insights into which strategies, visuals and messaging to use.
We also love breaking myths about advertising. Yes, we’re a bit avant-garde but they liked it: Bose, P&G, MARS, Haleon, Diageo and KFC.
At the end of the day, we are just a bunch of creative agency people building our own automation tech to inspire brands to be bolder and grow smarter.
Don’t take our word for it.
KFC decrease CPA by 37%
NIVEA improve media efficiency by 60% using Automated Creative.
PensionBee cut CPA from £130 to £98
OUR WORK
KFC
AC’s job was to drive down the cost-per-install of their app from Facebook ads and deliver consumer insight into which triggers drove performance.
“It’s been a great joy working with you and the team - amazing results too!! Looking forward to collaborating on more projects to transform our digital campaigns” - Ruby Huang, Digital Marketing Lead.
Results - 37% decrease in cost-per-install. Read all details here.
Courvoisier DeLuxe / EBS
Our brief was to maximise sales of limited edition Courvoisier DeLuxe in Tesco across the Christmas period by optimising ads on Facebook and Instagram.
Results - We delivered a 29% sales uplift and by the end of the campaign, we sold out.
SENSODYNE / GSK
We helped Sensodyne uncover a previously undiscovered audience by creating 1000s of ads that reacted to real conversations online. Watch our client talk about the project here.
Results - Automated Creative beat the performance benchmark 5x over.
Adidas
Our video-led animation campaign tested a series of visual triggers to understand which themes drove the most traffic to the adidas.co.uk website.
Results - Our work drove ROI up 61% and resulted in a 34% improvement in CPA.
DIAGEO / BAILEYS
Working with limited assets, we improved the performance of Baileys Almande Facebook ads, giving clear insights into which emotional triggers were meaningful to the audience.
Results - Engagement rate improved 133%. Read more.
MACMILLAN CANCER CARE
For the second year in a row, we partnered with Macmillan Cancer Care to drive registrations for the World’s Biggest Coffee Morning. We drove a remarkable three thousand additional registrations for the charity.
Reckitt Benckiser
We have been working with Reckitt Benckiser for the last two years across the world to investigate which product benefits drive sales the most.
Results - We drove down the cost of sale by 47%. Hear our client talk about the work.
DOMINO’S
We helped Domino’s launch its Buffalo Chicken Pizza on Facebook, by using our tech to automate hundreds of ad variants. We then continued to optimise these ads in flight.
Results - 42% improvement in ROI for a sales driving campaign.
BENEFIT
With 60 images and one line of copy, we created thousands of potential ads for Benefit that would help drive downloads of its app via Facebook. This approach meant Benefit’s cost per install was reduced by 95%.
UNILEVER / Sure
We optimised a 60-second hero asset by automating multiple ads that gave insight into which football content resonant with the audience the most.
Results - The CTR was an astonishing 770% improvement on the benchmark in the UK.
BOSE
We helped launch BOSE’s noise-masking sleepbuds on social media, by using machine learning to optimise over one hundred Facebook videos in-flight. All based on one campaign asset.
Results - CTR increase of 570% for BOSE.
GSK / BIOTÈNE
Working with GSK’s Innovation Lab, we researched ‘dry mouth’ conversations on social and then created content for every niche, giving insights into new audiences in the US. GSK saw a 133% improvement on CTR.
UNILEVER / CLEANIPEDIA
Automated Creative helped Unilever’s Cleanipedia generate and optimise Facebook ads to drive consistently low cost and qualified traffic in Germany. AC’s adtech self-serve adtech platfrom ‘CREATOR’ delivered actionable insight into the written and visual emotional triggers that drive clicks. Results - 122.2% improvement on CPC benchmark. Read the full case study here.
GSK / THERAFLU
Over the last two years Automated Creative have been creating and optimising advertising for GSK including brands like Chapstick, Advil, Biotène, Sensodyne and Theraflu.
Automated Creative generated 100s of ads that responded authentically to conversations in social.
DIAGEO / SMIRNOFF
We helped relaunch Smirnoff in the UK by optimising their TVC for Facebook and Instagram by creating 100s of ads with unique visuals and messages. Each of these ads optimised over a month of Creative Sprints delivering deep level insight and accelerated performance.
Results - 9.86% improvement benchmark
FEELUNIQUE / Ecommerce
“Having the ability to use automation to generate hundreds of Facebook ads in less time than it takes to order my morning coffee is remarkable. Automated Creative has proven experience in driving traffic for online retailers, and we’re looking forward to seeing how it helps us improve sales in a time when online shopping is a preferable option for so many people” - Karmel Mandrick, Head of Content at Feelunique. Results - 55.33% Decrease in Cost of Sale
PERNOD RICARD / ABSOLUT
We harnessed automation to drive traffic from Facebook and Instagram to Absolut.com to capture email addresses. Every time an ad stopped performing our system created new ads based on the best performing ads.
Results - 51.3 % improvement on benchmark
PERNOD RICARD / ALTOS
Automated Creative identified the emotional triggers that drove performance and insight with the target audience over a series of Creative Sprints. Results - 73% improvement on the target CPC
“the team understood the brief very well and brought forward a creative and structured approach, which was then executed masterfully. I’d recommend them in a heartbeat” - Eduardo Gomez, Digital Communications Manager, Pernod Ricard Mexico
NAtional Citizens service
Automated Creative optimised NCS ads on social to discover which creative resonates best with the audience and deliver improved performance.
“The blend of automation and human behavioural insights makes AC’s technology so much superior than traditional ‘shell’ creative. The performance and ability to make quick learnings and changes combined with the insights that come out of this rapid sprint learning allows us to ensure we are getting the best ROI” - Adam Boita, Marketing Director at NCS.
Results - 31% improvement on Conversion benchmark.
GSK / AdVIl
Automated Creative used their automation tool to create facebook ads that empathised with consumers and improved performance over time. Using social triggers Automated Creative helped build an emotional connection with the brand by creating 100s of ads that talked in the language of the target audience.
Results - 137.5% improvement on performance benchmark.
Fever-Tree / Tonic
“AC have helped us contextualise inspiration which has driven the creative decisions for our next through the line campaign”
Camille Beaufils / Global Marketing Director at Fever-Tree
Results - 49% Improvement on CPLC
48% Improvement on CTR
80% Improvement on Engagement Rate
VODAFONE / VODAFONE X
Automated Creative’s system generated 100s of ads over five creative sprints that drove traffic to Vodafone X Ireland from Facebook. We tested the impact of copy, image, format, placement and colour on the CTR.
Results - 71% Campaign performance increase across the campaign
Jameson / Pernod Ricard
Automate Creative used pre-existing brand assets to discover which types of visual, written, language style triggers drove engagement with the Caskmates variant.
Results - We delivered 328.78% more engagement than the target and only used 65.06% of the budget
Mahabis / ecommerce
"AC have totally changed the way we think about paid media. AC’s performance was impressive and using the creative learnings from their Creator tool. Their system is a powerful combination of performance and insight” - Olly Rzysko, Chief Marketing Officer, Mahabis
UPFIELD
Automated Creative generated 100s of Facebook and Instagram ads that organically optimised based on performance data. This helped align margarine with plant-based diets and highlight the benefits for health and sustainability, whilst growing Upfield’s Instagram following.
Results - 66% improvement on previous cost-per-video view
DIAGEO / MALTS
“AC have successfully balanced challenging the status quo while listening to the teams needs and ultimately delivering tangible results that have outstripped all previous performance benchmarks” - Jo Henderson - Head of Malt Whisky Portfolio, Reserve Europe at Diageo
Learn more about our work with Diageo
Edrington-Beam Suntory / ROKU
Automated Creative combined social listening insights and automated Facebook ads to help the brand get existing premium gin drinkers to add Roku to their repertoire, increasing awareness, and driving sales online.
Results - TBC
Soap and Glory / Boots Walgreens alliance
Soap and Glory partnered with AC to launch a through-the-funnel campaign to raise awareness and drive sales of their lovely bath, body and skincare products across three target audiences.
Results - 31% reduction in cost of sale
Durex / RECKITT
We monitored millions of conversations in the Philippines, Singapore, Vietnam, Malaysia, Indonesia and Thailand and then automated hundreds of ads that answered each social issue around intimacy in each market.
Results - 74% improvement on conversion benchmark
Read about the work here.
WICKES
The brilliant Wickes team have been creating, optimising and gaining their own insights from our ‘CREATOR’ tool allowing them to deploy ads at an unheard of speed and scale.
costa coffee
We improved the effectiveness of Costa Coffee’s Click & Collect app and gathered first party data on the psychological triggers that drove performance.
Results - The campaign performed 20.39% above benchmark and provided clear guidance on the best language and imagery that engaged consumers.
Read about the work here.
tang / mondelēz
We worked with Mondelēz to inspire moms to have a heartfelt conversation with their kids at lunchtime over a glass of Tang.
Results - Our campaign outperformed BAU content by 24% and showed Tang the best performing type of creative content for future ads.
Read about the work here.
milagro
Our campaign for Milagro tequila in the US grew brand awareness and gave the brand lots of useful insights.
Results - We delivered cost savings of 25% against the BAU campaign, while improving video completion rate by 81%.
Head here to read more details.
edrington uk / strawberry sourz
Automated Creative optimised the digital campaign around the launch of new Strawberry Sourz for Edrington UK, aiming to improve online and offline sales performance.
Results - 86% growth in sales volume and 83.53% more impressions for the same budget, plus a halo of 177% sales volume increase across the whole Sourz range.
Find out the details here.
aviva
AC ran a campaign that helped Aviva understand the best creative visual and written triggers to draw attention to their brand.
Results - Ad recall rate improved by 32%, while the cost decreased with each round of optimisation. The first-party data we gathered also fuelled Aviva’s strategic brand development.
Head here to find out more.
nurofen for children / reckitt
Working with Reckitt, we delivered important insights for Nurofen for Children to help the brand hone in on the best cues for their audience.
Results - Through social listening, search analysis, and a multitude of ads, we identified the most effective visual and verbal cues for NFC.
Read about the work here.
beiersdorf / nivea
We worked with Beiersdorf to drive sign-ups to their innovative Nivea SkinGuide web app, gathering insights into what visual and written triggers drove interest in their products.
Results - Our ads performed 21.11% above global Facebook averages and delivered important insights for the brand.
Click here to find out more.
3M
We helped 3M improve media performance for its Griffin Respirator Mask, in Indonesia, Thailand and Japan.
Results - Automated Creative ads delivered a 213% improvement in CTR compared to the benchmark with a cheaper cost-per-click, as well as key insights for 3M.
Read about the campaign here.
perfect fit / mars petcare
AC created ads to improve brand awareness for Perfect Fit in France, looking to also support the brand’s marketing strategy through important insights.
Results - Our ads outperformed all previous video completion rates by 69.5% vs benchmark.
Read all about it here.