Understanding the Nurofen for Children target audience and delivering unique insights for Reckitt

"You did an amazing job bringing it to life and with such a great understanding of our brand and consumers.... Great feedback from everyone. It’s great to be in a call delivering new news and also really thought provoking insights that have the opportunity to shift how we communicate with consumers.”

Clare Adames, Global Brand Marketing Director – OTC Digital & Ecommerce, Reckitt

Working with Reckitt, we were tasked to use search results, Amazon searches and social listening to understand the focus of conversations around children’s pain. The ultimate aim was to help Nurofen for Children create a better connection with their audience.

The approach?

Analysing web search trends and Amazon searches, as well as using social listening, we developed an understanding of the target audience for Nurofen for Children.  

We then conducted comprehensive research into how Reckitt should communicate with the end consumers and generated ads at scale to test our hypotheses.

We were able to present various types of content to see what the audience engaged with, using a capped media impressions test.

We tested different themes and multiple language approaches to generate new and exciting insights for the brand.

The result?

Through this work, Automated Creative generated important insights that Reckitt can use to evolve Nurofen for Children marketing, from visual to language cues.

Here’s an overview of all our work: