Growing brand awareness with social ads: How we delivered a refreshing campaign for Milagro on Facebook and Instagram

Working with Milagro in the US, we were asked to build brand awareness and increase purchasing intent, while delivering insights into what types of creative were most effective to do so.

The approach?

We started by conducting social listening to understand the conversations around tequila moments, and analysing the brand assets to see what would be most effective. 

Automated Creative worked with various types of ads, from static to video, to test all the visual options that would work with the audience. We also tested different hypotheses in the messaging, as well as types of product flavours that would appeal to the audience most.

With our proprietary tool, we created a series of different creative sprints, always refreshing content in-flight to take into account audience feedback. This not only avoided ad fatigue, it also gave us real-time insight that we could share with the brand. 

The result?

Our conversion campaign was 25% cheaper than the main campaign. We also delivered an improvement of 81% in video completion rate to boost brand awareness.

Here’s an overview of all our work:

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