Case Study - GSK / Theraflu / Facebook / United States of America

Over the last two years Automated Creative have been creating and optimising automation driven advertising for GSK including brands like Chapstick, Advil, Biotène, Sensodyne and Theraflu.

This case study for Theraflu shows our system of Strategic Content Optimisation that listened to social conversations about the flu and then turned them into 100s of ads that learned over time.

Results - This delivered an improvement of 78% on the click through rate benchmark.

How did it work? 

Automated Creative conducted social listening to map out flu conversations in the US. 

Then AC’s Creator tool produced 100s of ads to respond to every single relevant conversation.

600 unique ads were generated across four creative sprints in five weeks.

Each creative sprint tested different Messaging, Visuals and Language triggers.

Alongside different formats and placements.

All creative and performance activity was analysed to give granular insight into what really worked.

Moving forward GSK can use Automated Creative to:

1. Avoid expensive edits of hero assets

2. Centralise the creation, localisation, optimisation and reporting of Facebook ad performance

3. Systematically test different creative routes, straplines, strategies, visuals and language styles

4. Create an unlimited ads in minutes

5. Bring strategic and creative control in-house

6. Drive performance through the funnel

   
   If you’d like to know more about Automated Creative and our self serve tool 'CREATOR’ please email us at hello@automatedcreative.net