Automated Creative and Diageo Overview

Diageo has identified digital as a core business opportunity to drive growth and Automated Creative has been part of the process, delivering impressive results. AC campaigns have boosted through-the-funnel Display and Social ad performance as well as delivering proprietary creative intelligence for Diageo for the past three years in the UK, Germany, Spain, and the US.

Automated Creative have smashed targets for:

Classic Malts Selection - 42% improvement on benchmark

Smirnoff - 9.86% improvement on VTR benchmark

Crown Royal - 50% reduction in Cost of Sale over the campaign

Talisker - 84.1% improvement on CTR

Baileys - Engagement rate was 133% over Diageo benchmark

But that’s not it. AC have delivered deep level actionable consumer insights to contribute to high quality sustainable growth.

Automated Creative delivers quicker production, accelerated performance and proprietary insight and can be live in 5 days from briefing.

“AC have successfully balanced challenging the status quo while listening to the teams needs and ultimately delivering tangible results that have outstripped all previous performance benchmarks”

Jo Henderson

Marketing Director Russia, MENA & Eastern Europe at Diageo