Creativity Ads and AI - July
Creativity, Ads & AI: July
This is what Automated Creative have been up to in the past month.
We’ve just wrapped up an exciting project with NCS - a government backed programme established in 2011 to help build a more cohesive, mobile and engaged society. This year, in order to help change teenagers’ perceptions of the company and drive interest and sign ups in its annual program, it decided to take an innovative approach to digital ads - working with yours truly!
Results included 184% improvement on CTR benchmark (0.25%) delivering at 0.71% and 77% improvement on CPC benchmark. But most importantly for NCS, as well as delivering value, this AI-driven approach helped drive business results too, delivering a 31% improvement on the cost of signups via paid social ads to the program. Watch this space for a forthcoming case study, or get in touch with us on hello@automatedcreative.net if you’d like to discuss how we could work together.
What happens when we watch advertisers, watching adverts
Our most exciting news this month was undoubtedly the launch of Advertisers Watching Ads, or AWA if that’s too much of a mouthful. Our pilot episode saw GSK’s Jerry Daykin, Lastminute.com’s Helen Saul and Takumi’s Mary Keane-Dawson delve into ads from TikTok, KFC and Cadbury’s. Check out what we learned from it on our blog, and have a watch below.
We’ve since launched three more episodes; in the first Unilever, MADE.com and Say It Now discussed recent ads from Just Eat, Nationwide and Extinction Rebellion. Then Google's Craig Fenton, Not on the High Street's Penny Parnell and Imagen's Jay Richards stepped up to examine Black Lives Matter, Fortnite and Nike. Check them both out below.
Marketing leaders on AI, consumer behaviour, side hustles and more
Our Shiny New Object Podcast continues, where our founder Tom Ollerton interviews advertising industry leaders about their experiences, views on technology and innovation and the future of marketing.
In the last few weeks, Estee Lauder’s Sowmya Gottipati talks about why building relationships is the single most important aspect of life - read more in New Digital Age.
AB Inbev’s Michael Codd delves into the agility of in-house teams - check out his thoughts in Marketing Society.
Heather Stuckey of Mars discusses unlocking value at the intersection of media and content and telling stories - read more in New Digital Age.
And Tom Goodwin from Publicis talks about side hustles, cutting the crap from your work and the concept of the personal brand - check it out in MadFest.
To hear more ramblings from us: