Marketing Inspiration #3
In this series of marketing inspiration posts, we’re recapping the best of what we’ve learnt over the week from our Shiny New Object Podcast guests and the episodes of Advertisers Watching Ads.
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What can brands learn from the Olympic spirit and successful teams?
How can athletic practices and mindset help you be more creative? Can team dynamics on the track and field benefit the office? Read on to hear what marketing industry leaders told us in our interviews with them.
“Focus on one particular task that takes over your body and mind, then your brain will wander and allow you to be more creative.” (Michael Lee, Creative Director, Oatly)
Being productive and working at a high level of performance continuously can be draining. That’s why sporting activities, and particularly cycling, can offer a great outlet for day-to-day stress as well as a means to tune out the clutter of our busy lives. Being on the bike means focusing on the road and the act of cycling, almost taking you into a meditative state. For Michael, this allows him to have his best ideas on his morning commute.
“You have to be so much more attuned to different personality types… Try to understand the different personalities and the dynamics that make up a successful team.” (Lindsay Barrett, former Global Content & CX Director, Reckitt Benckiser)
Lindsay shared her passion for the psychology of management as the motor behind her driving excellence. In our interview she told us about how much she admired and learned from successful sports teams and their coaches.
“Ask yourself: Will it make the boat go faster? Focus on the things that truly make a difference. Have one key objective.” (Euan Brown, Head of Digital & Content, Virgin Red)
Virgin Red’s Euan Brown told us about applying a start-up mindset to all businesses to drive change. But, more importantly, Euan shared how establishing key objectives drives performance. It’s a lesson he’s taken from the men’s London 2012 Olympic rowing team and one he applies throughout his work.
All of these insights came from Automated Creative’s Shiny New Object Podcast, where senior marketers at brands share their vision for the future of marketing.
Automated Creative Case study
“The use case for AI optimisation and insight generation will have a lasting effect on how we do business on the world’s best selling bourbon.” - Julie Pender, Interim Manager Bourbons.
Automated Creative worked with Jim Beam on the launch of their delicious peach flavoured whisky in Asda. This month, we shared a detailed case study about how we delivered a 20% increase in sales nationwide, as well as key insights into the brand’s client base to drive further engagement.
Read the full story here.
And there is more Marketing Inspiration this month on Advertisers Watching Ads - our show where brands watch other brand’s ads and discuss their merits and failings, in partnership with Contagious.com
In August, we looked at video games as test drives, capitalising on the Euro 2020 football fever for food delivery ads, and how brands can make a tangible impact on communities and the environment through thought-provoking initiatives. All this with guests from JCDecaux, Reckitt, GSK, Aunt Bessie’s, MADE.com, Global, Dunelm and Social Chain.
To get in touch with Automated Creative, email us on hello@automatedcreative.net.
Automated Creative are Hiring
Do you want to help Automated Creative define the future of advertising? Do you know someone who’d like to join our account management team? There’s more information on the role here.