Learning to Be Nimble in Marketing with KFC

Sometimes You’ll Get It Wrong, Be OK With It.

KFC Marketing Director Jack Hinchliffe shares his learnings from how KFC adapted their messaging during the Covid-19 pandemic, from getting it terribly wrong to “playing the banjo while everyone was playing the violin”. Watch the full video, with Tom Ollerton interviewing Jack, powered by MadFest.

Remember when the pandemic started and KFC were still running adverts for their “finger-lickin’ good” value buckets, even at the start of lockdown? The social media backlash and the feeling of being “tone deaf” were strong triggers for a change of direction despite the harsh context the brand has had to evolve in.

Watch Jack’s five-point plan about how to be nimble in marketing and learn how KFC succeeded in turning their brand image around in 2020.

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