Creativity, Ads & AI: June
Welcome to our monthly newsletter, featuring the latest updates from Automated Creative.
When production halts, AI steps in
In the last month we’ve been working with our clients, including BOSE and Fever-Tree, to help them use artificial intelligence to make their marketing more efficient and effective. In particular demand has been the ability to use AI to tap into pre-existing content banks and use these to create new, impactful ads, given that production capabilities have suffered in lockdown.
In fact, AI-led solutions can be a gift when production grinds to a halt. Existing content, UGC, even stock imagery can be refined to create something new and relevant. Take a look at our work with GSK’s Biotene brand here for an idea of how this works, or contact us on hello@automatedcreative.net for more information.
Shiny New Object Podcast: Colgate, Estée Lauder, Sainsbury’s and more
A busy month for Automated Creative’s Shiny New Object Podcast, where our founder Tom Ollerton interviews advertising industry leaders about their experiences, views on technology and innovation and the future of marketing.
Over the last month, we’ve heard from Colgate’s Katherine Freeley on how to prepare for an AI led world and embracing the power of conflict. Read more in New Digital Age.
Simon Kemp, the brains behind the huge Digital 2020 global reports looking at data around the internet and social media shared the highlights from his latest set of stats with us. Read about his thoughts around gaming, Yahoo, Reddit and more in MadFest.
Madfest also ran our interview with Sainsbury’s Digital Director Andrew Hogwood, who thinks open banking data could be the key to a “step change” in customer experience and personalisation.
Finally, we spoke to Estée Lauder’s Sowmya Gottipati about the balance of human and AI in advertising and the importance of relationship building. Read more in New Digital Age.
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