Alastair Cole - Partner, Engine Group | Chief Innovation Officer, Partners Andrews Aldridge

I’ll Be Back, March 2018

'Yoda was wrong, he was shit' wasn't a phrase I was expecting to hear at an event focussing on creativity, ads and AI. But this was a throwaway comment from an inspiring talk by Alastair Cole.

More about Al Cole from Linkedin

Performing at a sustainable level is tough in today’s fast-paced and highly competitive workplace. A lack of clarity, operational inefficiency and burnout frustrate talented employees in many organisations.

Business leaders are often tempted by perceived shortcuts to success. However, there are no quick fixes that equip staff with the skills and confidence necessary to thrive for a sustained period of time.

We believe the best way to develop sustainable performance is through an innovative approach to coaching that combines people, technology and data.

I founded The Uplift Partnership in 2020 to empower sales and innovation teams to perform better.

I've over 20 years experience building and leading technology, innovation and business development teams. Along the way I've delivered innovation for Google, Apple, E.ON, Tesco, Barclays and Clifford Chance, as well as helping three independent agencies to successful acquisition through the creation of proprietary technology and IP.

A winner of technology and innovation awards from Econsultancy, BIMA, Ocean Outdoor and the IPA, I've spoken at numerous industry-leading events in the UK and abroad. My monthly op-ed on CMO.com was that platform’s #1 most-read global column in 2017 and I've been a Campaign judge since 2018.

I am a qualified NLP Practitioner, an IDEO-accredited Design Thinker and a business performance coach. I received my Bachelor’s degree in Computer Science & Artificial Intelligence from Birmingham University.