How we improved media performance for the 3M Griffin Mask in Indonesia, Thailand and Japan
Automated Creative worked with 3M to help the brand improve media performance for the Griffin Respirator Mask, as well as deliver insight into the most effective creative themes for the product across three markets: Indonesia, Thailand and Japan.
The approach?
Using our proprietary tool, we launched a digital marketing campaign by producing ads at scale that would allow us to test verbal messaging and visual cues that raised interest in the brand.
We ran multiple iterations of the ads and continually gathered insights from hundreds of thousands of variations to understand what performs the best.
The result?
Through our campaign, we delivered a 213% improvement in CTR compared to the benchmark. Our ads’ Cost-per-click was also 80% cheaper than the benchmark.
In addition to beating all cost and CTR benchmarks, we delivered important insights into 3M’s target audience across the three different markets.
Here’s an overview of all our work:
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